Incentive Strategy for Portfolio Company

Open
Starship Capital
Toronto, Ontario, Canada
Starship Capital
Employer
(10)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Business strategy Product management Competitive analysis
Skills
asana loan-to-value ratios financial analysis finance product management cost benefit analysis software as a service (saas) forecasting workflow management
Project scope
What is the main goal for this project?

For the portfolio of the company, we need to put together a cost-benefit analysis on their incentive roadmap. We need to track the LTV lift based on the cost of the incentive. Students will get a chance to brainstorm creative ideas and investigate the net-impact to user acquisition and model out churn.

What tasks will learners need to complete to achieve the project goal?

Deliverable 1:

  • Determine product incentives for SaaS companies like (Asana, Motion, Zscaler)
  • Put together a list of incentives that resonate with and conduct a financial analysis with estimates pertaining to LTV and churn
  • Collaborate with our finance team to determine the predicted ROI

Deliverable 2:

  • Collaborate with the Product Management team to recommend the workflow associated with the incentives including entry points, redemption, and measurement
How will you support learners in completing the project?

We are focused on supporting student development in critical and deep thinking. There will be a step by step process when we collaborate on the analysis, which will be necessary to make the right decisions. Our past experience includes founders with multiple exits and real investment experience.

About the company

We are an innovative fund that seeks to invest capital across public equities, real estate and in entrepreneurs to build successful companies. Our team is also involved in advising businesses at all stages of growth.