Marketing Strategy Roadmap Development for Portfolio Company
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
For our portfolio of the company, we are in need to architect a new marketing plan. The goal is to acquire new customers at an acceptable cost of acquisition (CAC).
We are eager to get students' point of view to determine the right channels for our D2C company. We will need to put together a point of view and recommendation to assess the why behind growing the social media following for that channel.
- What tasks will learners need to complete to achieve the project goal?
-
Deliverable 1:
- Create a social media channel assessment across TikTok, Instagram, YouTube, and Facebook
- Put together a pros/cons list and trade offs of investing in each of those channels.
- Choose a channel to invest in
Deliverable 2:
- Afterwards, put together a high level marketing roadmap for that specific channel
- Share growth estimates and ROI of that channel
- What is the main goal for this project?
-
For our portfolio of the company, we are in need to architect a new marketing plan. The goal is to acquire new customers at an acceptable cost of acquisition (CAC).
We are eager to get students' point of view to determine the right channels for our D2C company. We will need to put together a point of view and recommendation to assess the why behind growing the social media following for that channel.
- What tasks will learners need to complete to achieve the project goal?
-
Deliverable 1:
- Create a social media channel assessment across TikTok, Instagram, YouTube, and Facebook
- Put together a pros/cons list and trade offs of investing in each of those channels.
- Choose a channel to invest in
Deliverable 2:
- Afterwards, put together a high level marketing roadmap for that specific channel
- Share growth estimates and ROI of that channel
- How will you support learners in completing the project?
-
We are focused on supporting student development in critical and deep thinking. Part of this will help students understand the value creation process, and develop their analytical and presentation skill sets. Our past experience includes founders with multiple exits and real investment experience.
About the company
- https://starshipcapitalllc.carrd.co/
- 0 - 1 employees
- Banking & finance
We are an innovative fund that seeks to invest capital across public equities, real estate and in entrepreneurs to build successful companies. Our team is also involved in advising businesses at all stages of growth.
Portals
