Digital Marketing Plan for Project: Human City

The main goal for the project is to harness MBA-level students' digital marketing skills to craft a comprehensive Digital Marketing Plan for Project: Human City. This plan will drive online traffic, generate leads, boost sales, enhance brand visibility, engage customers, and optimize return on investment. By leveraging emerging technologies and strategic insights, the goal is to position the organization for sustained success in the digital landscape.

Project: Human City Business Solutions

The main goal for the project is to address business challenges in marketing, HR, sales, leadership, or accounting for Project: Human City. This will be achieved by engaging dedicated learners from Fanshawe College's Business Management program, who will provide tailored solutions through financial statement preparation, strategic analyses, HR strategies, marketing recommendations, presentation preparation, project management, research, and professional development strategies. Additionally, integrating CoQuest into the project offers students a real-world case study in decentralized project management, where they will analyze its technology, user engagement strategies, and potential partnerships, applying strategic management principles to assess its effectiveness and provide recommendations for growth.

Cooperative Growth: Building Stronger Foundations on CoQuest

To develop and implement enhanced support mechanisms for cooperatives operating through CoQuest, Implementing strategies aimed at improving governance, member engagement, and operational efficiency, while fostering transparency and accountability. Expected Outcome:  This proposal will lead to stronger support systems for cooperatives on CoQuest 

MeshStore Initiative: Leveraging E-commerce and ICO for Meshwork Platform

This proposal aims to design a strategic management plan for the MeshStore, an online store that will market products while gifting MeshCoins as part of an Initial Coin Offering (ICO) to support the Meshwork platform's fundraising efforts.   Expected Outcome:      The MeshStore will serve as a critical component of the fundraising strategy for the Meshwork platform. It is expected to: - Generate significant initial and ongoing funds for the platform. - Increase the circulation and utility of MeshCoins within the ecosystem. - Enhance the visibility and user engagement of the Meshwork platform.

Project: Human City Business Solutions

The main goal for the project is to address business challenges in marketing, HR, sales, leadership, or accounting for Project: Human City by engaging dedicated learners from Fanshawe College's Business Management program. These learners, in their final year, will dedicate up to 20 hours per week over 4 months to provide tailored solutions through financial statement preparation, strategic analyses, HR strategies, marketing recommendations, presentation preparation, project management, research, and professional development strategies.

International Business Consulting Project

The main goal for the project is to leverage students' international business expertise to serve as consultants, conducting research and analysis to solve real-world challenges for clients. This will involve tasks such as:- Conducting research and analysis on marketing strategy creation, production optimization, business development, expansion, and internationalization.- Gaining practical experience and providing strategic recommendations for improving global business practices.- Engaging with various learning activities such as games, tasks, and real-life projects offered on Lotus Learning to develop soft skills and social literacy.

Urban Data Analyst Internship

The main goal of this project is to create profiles and archetypes for how people utilize space and how that is or can be communicated through data. These profiles should clearly indicate how different roles data uses in order to impact the use and optimisation of space. This project should result in a detailed guide for the application of data on the choices of people navigating cities, a framework for conducting further research and data collection methods, a catalog of literature that supports or explains the use of public space and its socialized uses. 

Ground Up: Expanding Yard Care and Skilled Labor Services

A brief background - The Yard Care/Skilled Labor Co-op provides essential services to the community. This proposal aims to scale these services, improving both reach and quality through strategic initiatives.main objective - To expand the Yard Care/Skilled Labor Co-op, focusing on service diversification, quality enhancement, and community engagement  Expected Outcome:   An expanded and more efficient Yard Care/Skilled Labor Co-op that effectively meets the needs of its community, providing high-quality and diverse services.  

Play Together: Revitalizing the Recreation Co-op

To develop the Recreation Co-op into a thriving community hub for recreational activities, focusing on user engagement and diverse activity offerings.  Expected Outcome:    A revitalized Recreation Co-op that serves as a key community resource, offering a wide range of activities that cater to diverse interests.

Drive and Deliver: Optimizing the Delivery/Ride-Sharing Co-op

To develop and implement strategic improvements for the Delivery/Ride-Sharing Co-op on CoQuest, aimed at increasing operational efficiency, customer satisfaction, and market competitiveness.  Expected Outcome:    A revamped operational model that enhances service efficiency and customer engagement, positioning the co-op as a preferred choice in the delivery/ride-sharing market.

Collaborative Success: Enhancing Project Support on CoQuest

To develop a framework for enhancing internal team and group support mechanisms on the CoQuest platform, focusing on improving coordination, communication, and productivity among project teams. Expected Outcome:   This proposal will lead to the development of a refined project support system within CoQuest, facilitating better internal team support and improving overall project efficiency and effectiveness.

Project: Human City IoT Prototype

The main goal for the project is for students in the Computer Engineering Technology class to apply their skills in electronics, embedded systems, web development, and databases to design and build a hardware/software prototype that addresses a technical problem or challenge faced by Project: Human City. This will involve several different steps for the students, including:- Identifying a technical problem or challenge faced by Project: Human City.- Designing and building a hardware/software prototype to address the identified problem or challenge.- Documenting the project process.- Creating user and developer documentation.- Delivering a professional technical report and oral presentation summarizing their work.

Strategic Management Skills Enhancement Project

The project goal is to enhance MBA students' strategic management skills by partnering with organizations for real-world case studies. Students will conduct comprehensive strategic analyses aligned with organizational objectives, focusing on key areas such as marketing, human resources, information technology, business strategy, compensation analysis, and operations. The project aims to deliver actionable insights and recommendations to drive strategic growth for both students and partner organizations.

Mentorship Program for Business Analysis, Product Design, and Software Project Management

The goal of this mentorship program is to provide students with practical experience in business analysis, product design, quality assurance, and software project management through collaboration with skilled professionals at our company, Project: Human City. By engaging in real-world projects, students will develop essential skills while proposing innovative solutions to our software challenges. Ultimately, the program aims to foster student growth and drive innovation within our organization.This will involve several different steps for the students, including:- Learning about the company's goals, mission, and projects from various employees to become familiar with the business strategy.- Participating in business analysis activities to understand the company's software challenges and propose innovative solutions.- Collaborating with skilled professionals to gain practical experience in product design and quality assurance.- Engaging in software project management tasks to develop essential skills in managing real-world projects.

Drive and Deliver: Optimizing the Delivery/Ride-Sharing Co-op

To develop and implement strategic improvements for the Delivery/Ride-Sharing Co-op on CoQuest, aimed at increasing operational efficiency, customer satisfaction, and market competitiveness.  Expected Outcome:   A revamped operational model that enhances service efficiency and customer engagement, positioning the co-op as a preferred choice in the delivery/ride-sharing market.  

Project: Human City Strategic Analysis

The main goal for the project is to facilitate a collaborative partnership between University Canada West MBA students and Project: Human City to conduct in-depth strategic analyses. The ultimate goal is to foster mutual learning and growth, contributing to both academic excellence and real-world strategic decision-making. This will involve several different steps for the students, including:- Understanding the mission and goals of Project: Human City.- Conducting in-depth strategic analyses of the company's current initiatives and future plans.- Providing valuable insights and recommendations to Project: Human City based on the strategic analyses.- Gaining practical experience in strategic management through the partnership with Project: Human City.

Cooperative Growth: Building Stronger Foundations on CoQuest

To develop and implement enhanced support mechanisms for cooperatives operating through CoQuest, Concentrating on enhancing governance, boosting member involvement, and increasing operational efficiency is crucial. Expected Outcome:   he proposal is designed to enhance the support infrastructure for cooperatives within the CoQuest platform.

Project: Human City Partnership

The main goal for the project is to facilitate a symbiotic partnership between small businesses and MBA students to achieve strategic objectives. The ultimate goal is to deliver actionable recommendations and comprehensive reports that drive growth and innovation while equipping students with practical experience and skills in digital marketing, PR, strategy, communication, and research. Through collaborative efforts, the project seeks to foster mutually beneficial outcomes, enhancing the business acumen of students and the operational effectiveness of participating businesses.

Healthcare Predictive Model Development

The project aims to develop a predictive model using data analytics to identify patients at risk of adverse events in healthcare. By enabling proactive interventions and optimizing resource allocation, it aims to enhance patient care, safety, and overall healthcare quality. The solution will be scalable and sustainable for integration into existing healthcare systems, leading to improved patient outcomes and healthcare efficiency.This will involve several different steps for the students, including:- Understanding the existing healthcare data and analytics.- Developing a predictive model for identifying patients at risk of adverse events.- Testing and optimizing the model for accuracy and efficiency.- Researching and integrating proactive intervention strategies into the model.- Creating a plan for scalable and sustainable integration into existing healthcare systems.

Urban Data Analyst Internship

The main goal of this project is to create profiles and archetypes for how people utilize space and how that is or can be communicated through data. These profiles should clearly indicate how different roles data uses in order to impact the use and optimisation of space. This project should result in a detailed guide for the application of data on the choices of people navigating cities, a framework for conducting further research and data collection methods, a catalog of literature that supports or explains the use of public space and its socialized uses. 

Project: Human City Marketing Strategy

The main goal for the project is for MBA students to apply marketing concepts to devise realistic and feasible strategies for Project: Human City, a nonprofit organization striving for global establishment of IoT infrastructure, free access to the Internet, a global standardized free education system, social learning, environmental stewardship, and equal opportunity for all.This will involve several different steps for the students, including:- Conducting a situational analysis to understand the challenges faced by Project: Human City.- Proposing effective solutions to enhance target public awareness, segmentation, volunteer recruitment, and promotional activities.- Tailoring recommended strategies to the specific needs of Project: Human City.

Project: Human City

The project goal is to engage students from the First Nations University of Canada to provide strategic Human Resource & Industrial Relations solutions for Project: Human City. Through comprehensive reports and presentations, students will apply their skills in areas such as performance management, job analysis, and talent acquisition to address real-world challenges faced by collaborating businesses.

Play Together: Revitalizing the Recreation Co-op

To develop the Recreation Co-op into a thriving community hub for recreational activities, focusing on user engagement and diverse activity offerings. Expected Outcome:   A revitalized Recreation Co-op that serves as a key community resource, offering a wide range of activities that cater to diverse interests.

Project: Human City Consultancy

The main goal for the project is for learners from the University of East London to address Project: Human City's business challenges in project management, human resources, or marketing through consultancy work. They will conduct in-depth research, analysis, and provide actionable recommendations to help Project: Human City overcome its challenges and contribute to its strategic decision-making.

Collaborative Success: Enhancing Project Support on CoQuest

To develop a framework for enhancing internal team and group support mechanisms on the CoQuest platform, focusing on improving coordination, communication, and productivity among project teams. Expected Outcome:   This proposal will lead to the development of a refined project support system within CoQuest, facilitating better internal team support and improving overall project efficiency and effectiveness.

Unlocking Value: Strategic Exploration of Business Opportunities on CoQuest

 Background:   As a digital platform, CoQuest offers a unique ecosystem for decentralized projects, programs, and cooperatives. This proposal aims to explore how businesses can utilize these features to develop new market strategies and competitive advantages. Objective:   The primary objective of this proposal is to investigate and identify potential business opportunities on the CoQuest platform, emphasizing how it can be leveraged to enhance revenue generation, partner collaboration, and market expansion.This proposal will provide a strategic business analysis that identifies lucrative opportunities for utilizing CoQuest in various sectors. The results will include a detailed report outlining potential business models, partnership opportunities, and recommendations for market entry strategies.

MeshStore Initiative: Leveraging E-commerce and ICO for Meshwork Platform

    This proposal aims to design a strategic management plan for the MeshStore, an online store that will market products while gifting MeshCoins as part of an Initial Coin Offering (ICO) to support the Meshwork platform's fundraising efforts.   Expected Outcome:     The MeshStore will serve as a critical component of the fundraising strategy for the Meshwork platform. It is expected to:- Generate significant initial and ongoing funds for the platform.- Increase the circulation and utility of MeshCoins within the ecosystem.- Enhance the visibility and user engagement of the Meshwork platform.

Project: Human City Consultancy

The main goal for the project is to engage University of East London learners in a real-world consultancy project with Project: Human City. The focus areas for the consultancy project include marketing strategy enhancement, project management optimization, human resources development, and supply chain optimization. The aim is for students to apply their skills and knowledge to analyze Project: Human City's needs, conduct in-depth research, and provide actionable recommendations through presentations and a final consultancy project report.

Project: Human City Marketing Co-op

The main goal for the project is to provide students from Fanshawe College's Business - Marketing Co-op program with practical, hands-on experience through program-related projects or Co-op placements. Students will apply their marketing skills to address real-world business challenges, such as developing marketing plans, conducting market research, and delivering sales presentations. These experiences contribute to students' professional development and prepare them for entry-level roles in marketing and sales upon graduation.This will involve several different steps for the students, including:- Collaborating with Project: Human City to understand their bioethics goals and mission.- Developing marketing plans that align with Project: Human City's values and objectives.- Conducting market research to identify target audiences and potential partnerships.- Creating and delivering sales presentations to promote Project: Human City's initiatives.- Working on Co-op placements to gain hands-on experience in marketing and sales.

Project: Human City Business Management Collaboration

The main goal for the project is to provide businesses with dedicated learners from Fanshawe College's Business Management program to address challenges in marketing, HR, sales, leadership, or accounting. The students will apply their skills to deliver tailored solutions and recommendations, enhancing their learning experience while providing valuable insights to participating businesses. The project aims to support the People Planning Project's vision for global establishment of IoT infrastructure, free access to the Internet, a global standardized free education system, social learning, environmental stewardship, and equal opportunity for all.