Digital Marketing Plan for Project: Human City

Open
Project: Human City
Toronto, Ontario, Canada
NS
intern
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Advertising Digital marketing Search engine optimization Social media marketing Marketing analytics
Project scope
What is the main goal for this project?

The main goal for the project is to harness MBA-level students' digital marketing skills to craft a comprehensive Digital Marketing Plan for Project: Human City. This plan will drive online traffic, generate leads, boost sales, enhance brand visibility, engage customers, and optimize return on investment. By leveraging emerging technologies and strategic insights, the goal is to position the organization for sustained success in the digital landscape.

What tasks will learners need to complete to achieve the project goal?


- Analyze the current digital presence and marketing strategies of Project: Human City.


- Develop a comprehensive digital marketing plan including strategies for driving online traffic, lead generation, sales boosting, brand visibility enhancement, customer engagement, and ROI optimization.


- Present the digital marketing plan with detailed strategies and tactics for implementation.

How will you support learners in completing the project?

during the project, project human city will provide the students with:

  • access to organisation slack for easy communication
  • weekly team meetings and recordings of internal meetings
  • support documentation and materials on the project
  • access to digital tools


Supported causes
Industry, innovation and infrastructure
About the company

The People Planning Project is an attempt to reach an unprecedented level of bioethics in which every human is guaranteed his or her basic needs are met. The People Planning Project strives for the global establishment of IoT infrastructure, free access to the Internet, a global standardized free education system, social learning, environmental stewardship and equal opportunity for all.