Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Our family-owned restaurant has been in operation for over 25 years in the greater Edmonton area. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.

Reduce Employee Turnover

Recently we have seen a decrease in the life cycle of our employees. Previously, individuals progressed through one or more roles within the organization over 2-5 years before leaving and moving onto new organizations. This has significantly decreased and we are unable to pinpoint what the exact reason for this might be. With employee turnover at an all-time high, we are finding that this to be expensive for our organization from a hiring standpoint, but also from a cultural/moral standpoint. Your goal is to find out how to increase our employee lifecycle and find the optimal way to hire employees, and what to look for in our employees to allow us to have a longer employee lifecycle.

Customer Base Expansion Research

We want to better understand ways to expand our customer base as well as retain our current customer base so we can acquire new customers and stay relevant.The research will include:Target market researchIndustry size and market potentialCompetitive landscapeStrategic positioning of our brand

Brand Identity and Graphic Design

Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand through our website and social media. This would include identifying areas of improvement, graphic design, and developing a plan for better promotion and brand awareness.

SEO and Social Media Strategy

Our team is looking for a social media marketing expert or novice who can help us drive more traffic and improve our SEO for our restaurant. The primary project requirements include:Keyword analysis to determine relevant search terms to our restaurantA strategy document to outline: Search Engine Optimization requirements to ensure our restaurant appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and shareContent Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our siteCreating, updating and engaging content for prominent media websitesUpdating, and managing the SEO for our google page and creating a guide on how to keep it updated

Digital Content Creation & Management

We would like students to help us with creating content that is aligned with our vision, mission, and sector. This role requires someone who is creative and can identify, create, manage and deliver digital content using a range of techniques, across channels including our website, and through our social media platforms. (Facebook and Instagram)The student brings a junior to intermediate level of expertise to the writing and editing and posting of social media content, media monitoring, and digital storytelling and planning. The student will also assist in the development and timely delivery of initiatives that support Tokyo Noodle Shop in its communications, public relations and posting strategies.

Social Media Manager for Szechuan Sweet Mango

The main goal for the project is to develop and implement a social media strategy to increase brand awareness, engage with customers, and drive traffic to the restaurant. This will involve several different steps for the students, including:- Conducting a social media audit to assess the current online presence of Szechuan Sweet Mango.- Developing a content calendar with engaging and relevant posts for various social media platforms.- Creating and implementing social media advertising campaigns to promote the restaurant.- Monitoring and responding to customer comments and messages on social media.- Analyzing social media metrics to track the effectiveness of the strategy and make adjustments as needed.

Online Delivery Platform Management for Szechuan Sweet Mango

The main goal for the project is to effectively manage all online delivery platforms for Szechuan Sweet Mango, including updating item prices and photos, launching marketing campaigns, and updating the online ordering website. This will involve several different steps for the learners, including:- Understanding the current online delivery platforms and their functionalities.- Updating item prices and photos on all platforms.- Creating and launching marketing campaigns to promote the online delivery services.- Collaborating with the web development team to update the online ordering website and ensure a seamless user experience.

Branding Design for Szechuan Sweet Mango

The main goal for the project is to create a cohesive and modern branding design for Szechuan Sweet Mango that can be used across the website, social media platforms, and other marketing materials. The design should reflect the family-owned and operated nature of the restaurant while also incorporating modern and innovative elements to appeal to a wider audience.This will involve several different steps for the learners, including:- Researching the history and values of Szechuan Sweet Mango to understand the brand identity.- Creating a new logo and color palette that represents the restaurant's traditional roots and modern aspirations.- Designing templates for social media posts, website banners, and other digital marketing materials.- Developing a style guide that outlines the proper usage of the new branding elements.