We want to better understand ways to expand our customer base as well as retain our current customer base so we can acquire new customers and stay relevant.

The research will include:

• Target market research
• Industry size and market potential
• Competitive landscape
• Strategic positioning of our brand

We hope to gain a comprehensive understanding of how we can better serve our customers. We would like recommendations on how to expand our customer base and for you to develop a marketing plan to acquire new customers.

Students will work closely with the primary project manager who is supervising and available for any questions. This will also include occasional weekly or bi-weekly progress meetings where adjustments to the students' tasks and duties can be made if necessary.