Social Media Manager for Szechuan Sweet Mango

Closed
Szechuan Sweet Mango
Edmonton, Alberta, Canada
SC
Manager
(28)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing UI design UX design Branding & style guides Communications Project management
Skills
social media brand awareness business metrics performance metric auditor's report social media strategy social media advertising restaurant operation auditing
Project scope
What is the main goal for this project?

The main goal for the project is to develop and implement a social media strategy to increase brand awareness, engage with customers, and drive traffic to the restaurant. This will involve several different steps for the students, including:


- Conducting a social media audit to assess the current online presence of Szechuan Sweet Mango.


- Developing a content calendar with engaging and relevant posts for various social media platforms.


- Creating and implementing social media advertising campaigns to promote the restaurant.


- Monitoring and responding to customer comments and messages on social media.


- Analyzing social media metrics to track the effectiveness of the strategy and make adjustments as needed.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, students should complete the following list of activities:


- A social media audit report with recommendations for improvement.


- A content calendar with planned posts for a specified time period.


- Social media advertising campaigns with performance metrics and analysis.


- Regular monitoring and engagement with customers on social media platforms.


- An analysis report on the effectiveness of the social media strategy with proposed adjustments.



Final deliverables:


- A comprehensive social media strategy document outlining the approach, goals, and tactics.


- A presentation summarizing the social media strategy and its impact on the restaurant's online presence.


How will you support learners in completing the project?

We will provide assistance for all interns through weekly and daily meetings with staff and employees. The intern will also have 24/7 access to help from Sally or another manager whenever it is required.

About the company

We are a family-owned and operated restaurant located in the heart of Edmonton. We have been in business for over 25 years and are looking to expand in this market with modern and innovative business development methods!