Competitor Analysis and Market Research
Project: Complete a competitive analysis and market research This project will include the following but limited to:Target Audience AnalysisA. Demographic Profile (Age, Gender, Location, Income Level)B. Healthcare Needs and ConcernsC. Preferred Communication ChannelsCompetitor AnalysisA. Identification of Competing Healthcare ServicesB. Analysis of Competitors' Offerings and PricingC. Strengths and Weaknesses of CompetitorsService Offering AnalysisA. Description of the Healthcare ServiceB. Unique Selling Proposition (USP)C. Pricing StrategyMarketing ChannelsA. Digital Channels (Social Media, Website, Online Ads)B. Traditional Channels (Print Media, Television, Radio)C. Healthcare Networks and Referral SystemsFeedback CollectionA. SurveysB. InterviewsC. Focus Groups (if applicable)ConclusionA. Summary of Key FindingsB. Recommendations for Marketing StrategyC. Next Steps
Website Development and SEO Implementation
Project: Build our website and implement SEOProject goals:Create a website using wixHelp us drive more traffic and improve our SEO positioning. Keyword analysis to determine relevant search terms to our organizationA strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share
Content Creator
Project: Create content for social mediaProject include: Create a brand strategy for 3 social media platforms: TikTok, Instagram and YoutubeExecute the brand strategy by creating content and postsContent base will be provided by the professiona (OBGYN), your project is to create shorts/reels/posts from this contentCreate a posting calendarUltimately, you will be working on content creation for our organization, that we can use as go-to marketing tools.FLEXIBLE HOURS FOR INTERNS
Videography Support
Project: Create content for Instagram, TikTok, Youtube and website1. Use content provided by a professional (OBGYN) to create visual content2. Experience with video editing is requiredIF APPLIED THROUGH THE RIPPEN LEVEL UP PROGRAM, INTERNS WILL RECEIVE $1400 AFTER COMPLETING THE PROJECT.PLEASE NOTE THE PROJECT TIMELINE IS VERY FLEXIBLE. WE CAN DISCUSS TOGETHER THE DELIVERABLES TO NARROW DOWN WHAT IS OF MOST INTEREST TO YOUR STUDENTS. THIS IS A VIRTUAL INTERNSHIP AND INTERNS WILL NOT BE REQUIRED TO COME IN PERSON.
Community Mental Health Support
Individuals often have problems or concerns but are unclear which professional will best support their needs. They lack the trust and personal connection with their professional that is so important for positive interactions and outcomes.Accessible Professionals’ team includes personalized care coordinators (CARE Advocates) who onboard new members. We would like a team of students to support us in creating an assessment tool/guide that the CARE advocate will use when onboarding new members to help gather information/assess the members’ needs (mental health, post-partum depression, anxiety, anxiety/depression dealing with ill family members/children, etc) and provide recommendations for supports and community resources available. This tool will be used with all new members and will allow us the provide individualized care. It would be helpful for students to research what other assessment/onboarding tools are usedAccessible Professionals is able to share current resources/guides that have already been developed to help the students create the assessment tool.
Business Start Up: Accounting
Accessible Professionals is a startup business looking to set up our finances for success. Accessible Professionals is a global business with a primary goal to connect professionals around the world. As such our planning around taxation requires appropriate planning. Goals- plan for taxation in different countries - address how taxation issues and laws affect the business- understand compliance requirements- tax planning to maximize cash flow and ROI- anaylsis of business planning based on taxation requirements
Create and Execute Chatbot Project
Project: Create a chatbot1. Navigate users coming to the site who require 1-1 help2. Chatbot will collect initial information on user to guide them towards booking a consultation3. Help users find what they are looking for on our site.Collaboration is of great importance to Accessible Professionals. We want to set our organization apart from the competition and appreciate your insight in developing our platform. We will ensure the student has a clear understanding of what these elements are for our organization.
Expanding your expertise: Marketing Intern
Accessible Professionals is preparing to launch in the Fall of 2021 and will require a marketing intern to strengthen our social media platforms in an effort to promote our virtual platform. Our focus is on building a community of professionals around the globe so we can better serve the needs of families. Our mandate is to empower mothers with reliable and trustworthy solutions. You will be working alongside health, education and legal professionals to create content. Our goal is to build a relationship with our members/followers and integrate ourselves into their lives by providing resources for their current and future concerns. If you reside in the GTA, you will be invited to attend photoshoots based on the content you have developed (You are not mandated to attend the photoshoot, we just want to provide added exposure to our interns).We’re looking for an Intern to help us discover relatable hot topics, curate, develop, and post the content implementing strategies to increase awareness about Accessible Professionals and nurture engagement with our members and followers.Based on our goals, we are looking for the Intern to work on the following:Explore other marketing ideas, outside social media to promote our launch Discover hot topics related to our target markets interestEvaluate our current CRMs to support effective workflow re: marketingContent Calendar Curation: work with our health, education and legal professionals to ensure timely deployment of all our social media content and a monthly newsletter to drive maximum traffic to our site, also nurturing the relationship with current followers/membersSocial Media Management: overseeing Facebook, Instagram, TikTok, Pinterest, LinkedIn, Google My Business Posts, Twitter and keeping them up-to-date. Planning a social media calendar at least a month in advance.Social Media Analytics Review to ensure our efforts are being directed in the most valuable markets. Content Development for the monthly newsletter, forum topics and social media postsSEO supportOther marketing-related tasksCollaboration is of great importance to Accessible Professionals. The intern will be required to work well independently and as part of a team.
Enhancing Business and Financial Organization
Collaboration is of great importance to Accessible Professionals. The intern will be required to work well independently and as part of a team. We require Intern/student to develop and implement a strategic marketing plan for our virtual workshops and individual consultations. Based on our goals, we are looking for the Intern to work on the following:Market research Explore other marketing ideas, outside social media to promote our launchFormulate different marketing strategies dependent on the material and who it is directed to serviceExplore comparablesCreate a financial analysis/forcastEvaluate our current recruitment and selection procedures for our professionalsDevelop hiring systems and processes, based on best practices and our organizational needs.Consider the use of psychometric tests, assessment exercises, and standardized interview practices.
Addiction & Mental Health Support
Be a part of positive change. Our organization helps people overcome anxiety, depression and addictions without prescription medications by providing informative workshops and content for blogs and social media. Get published on our website, supervised by one of our professionals. Possible deliverables:Virtually facilitating recorded workshops for individuals with addiction or mental health issuesPromoting mental health within global communitiesCommunity outreach, engagement, and/or community developmentCreate content that can be shared to support families with addiction and/or mental health concerns
Create a Marketing Strategy
We need creative minds to launch our new pepper jelly product. We are looking for fresh new ideas that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. Our plan is to link our health network site to our pepper jelly.The project may include but not limited to the following tasks. Logo and name proposals that reflect who we areDevelop a marketing strategy Product and label designResearch into the competitors to see what they are doing.Creating custom branding sheets with colours and logos.
Create and Execute Chatbot Project
Project: Create a chatbot1. Navigate users coming to the site who require 1-1 help2. Chatbot will collect initial information on user to guide them towards booking a consultation3. Help users find what they are looking for on our site.Collaboration is of great importance to Accessible Professionals. We want to set our organization apart from the competition and appreciate your insight in developing our platform. We will ensure the student has a clear understanding of what these elements are for our organization.
Project Management: Business Management & Marketing Strategy
Be a part of a start up business. Project: Create a Marketing Strategy for our Business LaunchCollaboration is of great importance to Accessible Professionals. The intern will be required to work well independently and as part of a team. We require Intern/student to develop and implement a realistic concrete strategic marketing plan to help with the launch of our platform. Based on our goals, possible deliverables include the following:Analyze our current market research Explore other marketing ideas, outside social media to promote our launchFormulate a marketing strategies for the members who will engage with professional services onlineReview our recruiting plan and create a marketing strategy to engage professionals to join our communityAnalyze the comparables to help with our business planningCreate financial spreadsheets to support the business's financesDevelop hiring systems and processes, based on best practices and our organizational needs.Assess our social media to create a strategy that will help us meet our marketing goalsPLEASE NOTE THE PROJECT TIMELINE IS VERY FLEXIBLE. WE CAN DISCUSS TOGETHER THE DELIVERABLES TO NARROW DOWN WHAT IS OF MOST INTEREST TO YOU.AFTER 80 HOURS YOU WILL BE COMPENSATED FOR YOUR TIME. THANK YOU AND LOOK FORWARD TO WORKING WITH YOU.
Brand Identity, Graphic Design and Competitor Analysis
Be a part of a start up business. Project: Conduct Intensive Competitive Analysis to Support BrandingUsing our competitive analysis we require support with our branding. Improve our messaging to reach our target. Review our colours, fonts etc. Identify areas of improvement and develop a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design and more! Collaboration is of great importance to Accessible Professionals. The intern will be required to work well independently and as part of a team. We require Intern/student to develop and implement a realistic concrete strategic marketing plan to help with the launch of our platform.Based on our goals, possible deliverables include the following:Conduct competitive analysisResearch to define our unique brand position and create consistent promotional messagingLogo that highlights brand awareness and brand positioningA branding guideAnalyze our current market researchExplore other marketing ideas, outside social media to promote our launchFormulate a marketing strategies for the members who will engage with professional services onlineAssess our social media to create a strategy that will help us meet our marketing goalsPLEASE NOTE THE PROJECT TIMELINE IS VERY FLEXIBLE. WE CAN DISCUSS TOGETHER THE DELIVERABLES TO NARROW DOWN WHAT IS OF MOST INTEREST TO YOU.AFTER 80 HOURS YOU WILL BE COMPENSATED FOR YOUR TIME.THANK YOU AND LOOK FORWARD TO WORKING WITH YOU.
Enhancing Business and Financial Organization
Collaboration is of great importance to Accessible Professionals. The intern will be required to work well independently and as part of a team. We require Intern/student to develop and implement a strategic marketing plan for our virtual workshops and individual consultations. Based on our goals, we are looking for the Intern to work on the following:Market research Explore other marketing ideas, outside social media to promote our launchFormulate different marketing strategies dependent on the material and who it is directed to serviceExplore comparablesCreate a financial analysis/forcastEvaluate our current recruitment and selection procedures for our professionalsDevelop hiring systems and processes, based on best practices and our organizational needs.Consider the use of psychometric tests, assessment exercises, and standardized interview practices.
Marketing Strategy and Execution
Be a part of a start up business. Project: Create a marketing strategy to obtain new health, education and legal professionals for our platformCollaboration is of great importance to Accessible Professionals. The intern will be required to work well independently and as part of a team. We require Intern/student to develop and implement a realistic concrete strategic marketing plan to help with the launch of our platform. Based on our goals, possible deliverables include the following:Create and conduct a survey to find the needs of entrepreneurial professionals that may benefit from our services.Help us attract new professionals to our platformAnalyze our current market research Formulate a marketing strategies for the members who will engage with professional services onlineReview our recruiting plan and create a marketing strategy to engage professionals to join our communityAnalyze the comparables to help with our marketing strategy Analyze the comparables to help with our business Assess our LinkedIn profile and twitter profile to create a strategy that will help us meet our marketing goalsPLEASE NOTE THE PROJECT TIMELINE IS VERY FLEXIBLE. WE CAN DISCUSS TOGETHER THE DELIVERABLES TO NARROW DOWN WHAT IS OF MOST INTEREST TO YOU.AFTER 80 HOURS YOU WILL BE COMPENSATED FOR YOUR TIME. THANK YOU AND LOOK FORWARD TO WORKING WITH YOU.
Mental Health Digital Marketing Strategy
Accessible Professionals requires marketing support to strengthen our social media platforms. Our focus is on building a community of professionals around the globe so we can better serve the needs of families. Possible deliverables include: Create a digital marketing strategy An in-depth analytical review and assessment from the last year of our Instagram, Facebook, Twitter, Pinterest, Tik Tok account Create a plan to obtain 4000 followers by December 2023Provide insight on how we can promote our company? Discover hot topics related to our targets markets interests. What messaging should we use on each social media account?We will work closely with the intern to ensure they are expanding their expertise and meeting assigned goals. We will communicate on a regular basis using zoom. The intern will be working individually and with a team to achieve our big goal, Promote Accessible Professionals Launch. Collaboration is of great importance to Accessible Professionals. The intern will be required to work well independently and as part of a team.
Social Media Strategist and Execution
Project: Help manage social media platforms by creating and implementing marketing strategyCollaboration is of great importance to Accessible Professionals. The intern will be required to work well independently and as part of a team. We require Intern/student to develop and implement a realistic concrete strategic social media planBased on our goals, possible deliverables include the following:How should we promote our company?What budget is appropriate for advertising?What messaging should we use?Explore other marketing ideas, outside social media to promote our launchFormulate a marketing strategies for facebook, instagram, twitter and linkedinIF ACCEPTED THROUGH THE LEVEL UP PROGRAM STUDENTS WILL BE COMPENSATED $1400 FOR 80 HOURS.THANK YOU AND LOOK FORWARD TO WORKING WITH YOU. PLEASE NOTE THAT THE INTERN CAN START RIGHT AWAY AND DOESN'T NEED TO WAIT FOR OCTOBER AS INDICATED ON MILESTONE SHEET.
Mental Health Digital Marketing Strategy
Accessible Professionals requires marketing support to strengthen our social media platforms. Our focus is on building a community of professionals around the globe so we can better serve the needs of families. Possible deliverables include: Create a digital marketing strategy An in-depth analytical review and assessment from the last year of our Instagram, Facebook, Twitter, Pinterest, Tik Tok account Create a plan to obtain 4000 followers by December 2023Provide insight on how we can promote our company? Discover hot topics related to our targets markets interests. What messaging should we use on each social media account?We will work closely with the intern to ensure they are expanding their expertise and meeting assigned goals. We will communicate on a regular basis using zoom. The intern will be working individually and with a team to achieve our big goal, Promote Accessible Professionals Launch. Collaboration is of great importance to Accessible Professionals. The intern will be required to work well independently and as part of a team.
Social Media Strategist and Execution with Content Creation
Project: Help manage social media platforms by creating and implementing marketing strategyCollaboration is of great importance to Accessible Professionals. The intern will be required to work well independently and as part of a team. We require Intern/student to develop and implement a realistic concrete strategic social media plan. Based on our goals, possible deliverables include the following:How should we promote our company?Explore other marketing ideas, outside social media to promote our launchGuided by our branding kit, interns will help manage and grow our Instagram, tik tok and facebook account. We are looking for interns that have a passion to work with mothers. IF ACCEPTED THROUGH THE LEVEL UP PROGRAM STUDENTS WILL BE COMPENSATED $1400 FOR 80 HOURS.THANK YOU AND LOOK FORWARD TO WORKING WITH YOU. Interns will be expected to work between 5 - 10 hours a week. We are flexible with school and personal schedules.
Business Strategy & Execution
Be a part of a start-up business. Project: Enhance our business plan to prepare for our business Launch. We are the product side of AP. We are selling hot pepper jelly to big box supermarkets.Collaboration is of great importance to Accessible Professionals. The intern will be required to work well independently and as part of a team. We require interns/students to develop and implement a realistic concrete strategic marketing plan to help with the launch of our platform.Based on our goals, possible deliverables include the following:Review our business plan and provide forward-thinking strategiesReview competitors and expand on this listingExplore other marketing ideas outside social media to promote our launchReview and expand on our marketing strategies to engage big box super stores for our product.Assess our social media to create a strategy that will help us meet our marketing goalsCreate SWOT analysisTHANK YOU AND LOOK FORWARD TO WORKING WITH YOU.
Support the optimization of our platform
Be a part of a start up business. Help us prepare for our launch.Project: Support the optimization of our platform.Collaboration is of great importance to Accessible Professionals. The students/intern will be required to work well independently and as part of a team. We require Intern/student to develop and implement realistic concrete strategies.Based on our goals, possible deliverables include the following:Create and execute a Digital Marketing Plan including SEO. Analyze our online presence. Review our website and social media channels - FB, Insta, Linkedin, Twitter.Formulate an strategy based on the analysis completed in goal #2.Provide recommendations for CRMs and connect our current CRMs to work better for our organization.PLEASE NOTE THE PROJECT TIMELINE IS VERY FLEXIBLE. WE CAN DISCUSS TOGETHER THE DELIVERABLES TO NARROW DOWN WHAT IS OF MOST INTEREST TO YOUR STUDENTS.THANK YOU AND LOOK FORWARD TO WORKING WITH YOU.
Business Strategy & Execution
Be a part of a start up business. Project: Enhance our business plan to prepare for our Business LaunchCollaboration is of great importance to Accessible Professionals. The intern will be required to work well independently and as part of a team. We require Intern/student to develop and implement a realistic concrete strategic marketing plan to help with the launch of our platform.Based on our goals, possible deliverables include the following:Review our business plan and provide forward thinking strategiesReview and expand our onboarding schedule for new professionalsExplore other marketing ideas, outside social media to promote our launchFormulate a marketing strategies for the members who will engage with professional services onlineDevelop hiring systems and processes, based on best practices and our organizational needs.Assess our social media to create a strategy that will help us meet our marketing goalsPLEASE NOTE THE PROJECT TIMELINE IS VERY FLEXIBLE. WE CAN DISCUSS TOGETHER THE DELIVERABLES TO NARROW DOWN WHAT IS OF MOST INTEREST TO YOU.IF ACCEPTED THROUGH THE LEVEL UP PROGRAM STUDENTS WILL BE COMPENSATED $1400 FOR 80 HOURS.THANK YOU AND LOOK FORWARD TO WORKING WITH YOU.
Voice Over Scripting & Performance
Our organization wants to create a simple video using images that we already have. We would like to collaborate with students to help us tell a compelling story through this video. Based on our desired outcomes and the selected images, we would like to collaborate with students to script and record a professional voice over. Possible deliverable script types may include:A brand promotional video.A recruitment video.A video for our business launch.A video for an event.Videos will to be used on social media.
Digital Content Creation
Project: Learn about our target audience (Health and wellness) and create content that will resonate and attract new membersCollaboration is of great importance to Accessible Professionals. The students/intern will be required to work well independently and as part of a team. We want to set our organization apart from the competition with informative and attractive content that can be shared across our social media platforms. We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Project include: Create a brand strategy for 3 social media platforms: Facebook, Instagram and TwitterExecute the brand strategy by creating content and postsSupport social engagement on our social media platforms. Ultimately, you will be working on content creation for our organization, that we can use as go-to marketing tools.FLEXIBLE HOURS FOR INTERNS
Recruitment Video Development
Project: Create welcome videos for founders and professionalsCollaboration is of great importance to Accessible Professionals. The students/intern will be required to work well independently and as part of a team. We want to set our organization apart from the competition with a vibrant, compelling recruitment video. We would like interns to create a template that can be used for all professionals that will highlight our organization's culture and encourages applications.Intern project responsibilities1. Create a script to help guide the professional making their video2. Produce and edit video that was provided by professionals.IF APPLIED THROUGH THE RIPPEN LEVEL UP PROGRAM, INTERNS WILL RECEIVE $1400 AFTER COMPLETING THE PROJECT.PLEASE NOTE THE PROJECT TIMELINE IS VERY FLEXIBLE. WE CAN DISCUSS TOGETHER THE DELIVERABLES TO NARROW DOWN WHAT IS OF MOST INTEREST TO YOUR STUDENTS. THIS IS A VIRTUAL INTERNSHIP AND INTERNS WILL NOT BE REQUIRED TO COME IN PERSON.
Website Development and SEO Implementation
Project: Revamp our website and implement SEOCollaboration is of great importance to Accessible Professionals.We want to set our organization apart from the competition and appreciate your insight in developing our platform.We will ensure the student has a clear understanding of what these elements are for our organization.Project goals:Conduct a needs analysis to determine strategy on platform. Review our competative analysis.Create a design proposal including wireframes or low-fidelity mockups for our company's review.Update and create a fully-functioning website, with our assistance in providing content and copy.Help us drive more traffic and improve our SEO positioning. Keyword analysis to determine relevant search terms to our organizationA strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share
Creating graphic designs - Logo and Crest
Review business content and audience targeting material to best understand the business needs and how our graphic design will reach our target market.We're looking for a student to help us with the creation of new graphic design assets.This will include:Coming up with color themes and branding guides that aligns with and builds on our existing branding.Creating graphic design assets for our marketing materials and websites, such as a business logo and a professional crest. Possible Deliverables:Create Business logo - student will receive full credit and recognition in our newsletterCreate a Professional crest - student will receive full credit and recognition in our newsletter
Digital Content Creation
Project: Learn about our target audience (Health and wellness) and create content that will resonate and attract new membersCollaboration is of great importance to Accessible Professionals. The students/intern will be required to work well independently and as part of a team. We want to set our organization apart from the competition with informative and attractive content that can be shared across our social media platforms. We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Project include: Create a brand strategy for 3 social media platforms: Facebook, Instagram and TwitterExecute the brand strategy by creating content and postsSupport social engagement on our social media platforms. Ultimately, you will be working on content creation for our organization, that we can use as go-to marketing tools.FLEXIBLE HOURS FOR INTERNS
Create Our Social Media Strategy
Project: Create and implement a strategy for social media platform with assistance from marketing strategy.We are looking for interns that have a passion to help a young start up company (product) thrive.Collaboration is of great importance to Accessible Professionals. The intern will be required to work well independently and as part of a team. We require Intern/student to develop and implement a realistic concrete strategic social media plan.Based on our goals, possible deliverables include the following:How should we promote our company?Explore other marketing ideas, outside social media to promote our launchGuided by our branding kit, interns will help manage and grow our Instagram, tik tok and facebook account Engage followers and schedule content