Competitor Analysis and Market Research
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Project: Complete a competitive analysis and market research
This project will include the following but limited to:
Target Audience Analysis
A. Demographic Profile (Age, Gender, Location, Income Level)
B. Healthcare Needs and Concerns
C. Preferred Communication Channels
Competitor Analysis
A. Identification of Competing Healthcare Services
B. Analysis of Competitors' Offerings and Pricing
C. Strengths and Weaknesses of Competitors
Service Offering Analysis
A. Description of the Healthcare Service
B. Unique Selling Proposition (USP)
C. Pricing Strategy
Marketing Channels
A. Digital Channels (Social Media, Website, Online Ads)
B. Traditional Channels (Print Media, Television, Radio)
C. Healthcare Networks and Referral Systems
Feedback Collection
A. Surveys
B. Interviews
C. Focus Groups (if applicable)
Conclusion
A. Summary of Key Findings
B. Recommendations for Marketing Strategy
C. Next Steps
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities.
- Complete full competitive analysis and market research
- What is the main goal for this project?
-
Project: Complete a competitive analysis and market research
This project will include the following but limited to:
Target Audience Analysis
A. Demographic Profile (Age, Gender, Location, Income Level)
B. Healthcare Needs and Concerns
C. Preferred Communication Channels
Competitor Analysis
A. Identification of Competing Healthcare Services
B. Analysis of Competitors' Offerings and Pricing
C. Strengths and Weaknesses of Competitors
Service Offering Analysis
A. Description of the Healthcare Service
B. Unique Selling Proposition (USP)
C. Pricing Strategy
Marketing Channels
A. Digital Channels (Social Media, Website, Online Ads)
B. Traditional Channels (Print Media, Television, Radio)
C. Healthcare Networks and Referral Systems
Feedback Collection
A. Surveys
B. Interviews
C. Focus Groups (if applicable)
Conclusion
A. Summary of Key Findings
B. Recommendations for Marketing Strategy
C. Next Steps
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities.
- Complete full competitive analysis and market research
- How will you support learners in completing the project?
-
We will communicate as often as required by the student via email; 12 hour response time. Zoom meetings can be scheduled at the student’s request anytime using our online booking application. During the initial meeting with the student, we will discuss and schedule regular zoom meetings. Students will meet directly with Tyfanny Ross, Co-Founder and CEO of Accessible Professionals.
About the company
- https://www.apcares.ca
- 2 - 10 employees
- Legal, Hospital, health, wellness & medical, Individual & family services
Accessible Professionals is a one-stop-shop of health, education and legal professionals providing reliable and trustworthy information and solutions to everyday concerns. Care Advocates are health care practitioners designed to guide members and follow their journey to ensure they find solutions to their everyday problems while ensuring their needs are met. Care Advocates will ensure members are connected to the correct professionals. Professionals will support members through individual consultations on a secure platform, virtual workshops, community forums and blogs.