Create a Marketing Strategy

Closed
Accessible Professionals Inc
Toronto, Ontario, Canada
Tyfanny Ross
Co-Founder and CEO of Accessible Professionals
(8)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Graphic design Branding & style guides Market research Marketing strategy Humanities
Skills
marketing strategies marketing branding research logo design
Project scope
What is the main goal for this project?

We need creative minds to launch our new pepper jelly product. We are looking for fresh new ideas that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. Our plan is to link our health network site to our pepper jelly.

The project may include but not limited to the following tasks.

  • Logo and name proposals that reflect who we are
  • Develop a marketing strategy
  • Product and label design
  • Research into the competitors to see what they are doing.
  • Creating custom branding sheets with colours and logos.

What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:

  • Research into brand
  • Logo ideas
  • Brand reference

Final deliverables should include

  • Marketing Strategy
  • A start to a brand sheet and guide for us to reference
  • Prototypes of the logos made with software
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will provide an orientation documentation with supports to guide the student. Students will be able to contact partners via email and set up weekly check-ins.

About the company
  • https://www.apcares.ca
  • 2 - 10 employees
  • Legal, Hospital, health, wellness & medical, Individual & family services

Accessible Professionals is a one-stop-shop of health, education and legal professionals providing reliable and trustworthy information and solutions to everyday concerns. Care Advocates are health care practitioners designed to guide members and follow their journey to ensure they find solutions to their everyday problems while ensuring their needs are met. Care Advocates will ensure members are connected to the correct professionals. Professionals will support members through individual consultations on a secure platform, virtual workshops, community forums and blogs.