High Achieving Health aims to expand its digital presence by launching a YouTube channel and establishing a strong presence on other social media platforms within the health, wellness, and longevity niche. The project involves researching current trends in the health and wellness industry, identifying target audiences, and creating a content strategy that aligns with the company's mission. The goal is to effectively communicate health tips, wellness strategies, and longevity insights to engage and grow an online community. Learners will apply their knowledge of digital marketing, content creation, and social media management to develop a comprehensive launch plan. This project will provide practical experience in strategizing and executing a social media campaign, focusing on brand consistency and audience engagement.

- A detailed content strategy document outlining the types of content to be produced, posting schedules, and engagement tactics.

- A launch plan for the YouTube channel and at least two other social media platforms, including initial content ideas and promotional strategies.

- A report analyzing potential target audiences and competitors in the health and wellness space.

- A presentation summarizing the project findings and proposed strategies to High Achieving Health's stakeholders.