Kismet Wonders, a vibrant ecommerce brand inspired by graffiti art and street-style culture, aims to enhance its digital footprint to drive customer acquisition and boost sales. The project focuses on optimizing the brand's website SEO to improve search engine rankings and developing a data-driven digital marketing strategy tailored to fashion-forward women aged 18–48 in urban areas. Students will analyze customer behavior and traffic patterns to identify opportunities for improving the sales funnel and creating high-impact content. The project offers a unique opportunity to apply classroom knowledge in digital marketing, SEO, and consumer behavior analysis to a real-world scenario, supporting a Black woman-owned business in the fashion industry.

The project will deliver an optimized SEO strategy and a comprehensive digital marketing plan aligned with Kismet Wonders' target audience. Students will also provide an actionable content plan, including blogs, emails, and social media strategies, based on top-performing keywords. Additionally, a roadmap for sustained growth and performance tracking post-project will be developed to ensure ongoing success.