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Haletale Inc
Toronto, Ontario, Canada
Anash Parayil
Co-Founder & CEO
(23)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Communications Digital marketing Marketing strategy
Project scope
What is the main goal for this project?

The main goal for the project is to create engaging social media video content and explore other marketing platforms to increase brand awareness and engagement for Haletale Inc. This will involve several different steps for the students, including:


- Creating and presenting engaging video content for social media platforms.


- Exploring marketing strategies for platforms such as Reddit, Quora, and Pinterest to expand the company's online presence.


- Developing content and design for marketing emails and referral emails to increase customer engagement and retention.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:


- Produced a series of engaging and informative social media videos featuring the company's products, services, and brand message.


- Developed and implemented marketing strategies for Reddit, Quora, and Pinterest to increase brand visibility and engagement.


- Created visually appealing and compelling content for marketing emails and referral emails to drive customer engagement and retention.



Final deliverables:


- A collection of high-quality social media videos for Haletale Inc.


- Marketing strategies and content for Reddit, Quora, and Pinterest.


- Content and design for marketing emails and referral emails.


How will you support learners in completing the project?
  • Future hiring opportunities
  • Recommendation letter for future opportunities
  • One-on-one weekly mentoring session with the CEO
  • Real industry experience and client interaction (if applicable)


What skills or technologies will help learners to complete the project?

In order to complete this project, students will need the following skills:


- Video creation and presentation skills


- Social media marketing and content creation


- Graphic design for marketing materials


- Email marketing and content creation


- Knowledge of various marketing platforms such as Reddit, Quora, and Pinterest



Nice to haves for students include:


- Experience with video editing software


- Familiarity with social media analytics and insights


- Copywriting skills for email marketing content



Students will be expected to research and learn more about the above skills as the project goes along.

Supported causes
Industry, innovation and infrastructure
About the company

Haletale is a dynamic and innovative property management platform that is transforming the way property owners, managers, and investors navigate the real estate industry. Our mission is to simplify property management, enhance rental experiences, and optimize property income through cutting-edge technology and creative solutions. Whether you're a property manager seeking efficient tools, a property owner looking to maximize returns, or a newcomer in need of housing solutions, Haletale is here to make your real estate journey seamless and rewarding.