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Sangha Worldwide
Hamilton, Ontario, Canada
PS
Founder
(3)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Marketing strategy
Skills
marketing strategies target audience brand awareness promotional materials
Project scope
What is the main goal for this project?

The main goal for the project is to increase the visibility of Sangha Worldwide among family business owners in Canada. This will involve several different steps for the team, including:


- Researching the target audience and their preferences.


- Developing a marketing strategy tailored to family business owners.


- Creating promotional materials and content that resonates with the target audience.


- Identifying and reaching out to relevant channels and platforms for brand exposure.


- Analyzing the effectiveness of the brand exposure efforts and making adjustments as needed.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, the team should have completed the following tasks:


- A comprehensive marketing strategy targeting family business owners in Canada.


- Developed promotional materials and content aligned with the strategy.


- Executed brand exposure efforts through various channels and platforms.


- Analyzed the effectiveness of the brand exposure and provided recommendations for future efforts.



Final deliverables should include:


- A detailed report outlining the marketing strategy, execution plan, and results analysis.


- Samples of promotional materials and content created for the campaign.


How will you support learners in completing the project?

Cofounders are available to provide guidance on marketing and business in general. Tools and other software platforms for marketing may be available for students.

About the company

We are a boutique business consulting and coaching firm focused on helping small and medium enterprises with the following: Business Growth, Strategy, Marketing, Innovation and Leadership.