Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The goal is to define/optimize a GTM strategy and launch an integrated suite of audience engagement services for a pre-revenue SaaS startup in preparation of an initial investment round. The startup is headed by a veteran marketer that led teams at Microsoft and T-Mobile whose work has created new industries and changed the daily life of consumers. Success is defined by active beta use cases that result from their efforts that result in a positive inflection point across a core set of customer journey KPIs.
- What tasks will learners need to complete to achieve the project goal?
-
The focus of the students will be the creation of a simple powerful and creative GTM plan. They will define simple purposeful tactics across the marketing mix to drive awareness, consideration, use and retention of the service by influencer/ creators of the SAAS platform.
1. Conduct quick BOE primary market research to validate competitive set and confirm/deny/adjust the current USP
2. View demos, and use the product one time to be conversant and knowledgeable about its functionality
3. Prioritize and engage already registered beta customers based on market opportunity and investor KPI's
4. Document 1 beta customer engagement each. Use to inform GTM tactics addressing 4P's marketing mix
5. Test/monitor/validate and make agile adjustments to core GTM plan assumptions
6. Deliver a polished to the point actionable GTM presentation that aligns goals/strategy/tactics
- What is the main goal for this project?
-
The goal is to define/optimize a GTM strategy and launch an integrated suite of audience engagement services for a pre-revenue SaaS startup in preparation of an initial investment round. The startup is headed by a veteran marketer that led teams at Microsoft and T-Mobile whose work has created new industries and changed the daily life of consumers. Success is defined by active beta use cases that result from their efforts that result in a positive inflection point across a core set of customer journey KPIs.
- What tasks will learners need to complete to achieve the project goal?
-
The focus of the students will be the creation of a simple powerful and creative GTM plan. They will define simple purposeful tactics across the marketing mix to drive awareness, consideration, use and retention of the service by influencer/ creators of the SAAS platform.
1. Conduct quick BOE primary market research to validate competitive set and confirm/deny/adjust the current USP
2. View demos, and use the product one time to be conversant and knowledgeable about its functionality
3. Prioritize and engage already registered beta customers based on market opportunity and investor KPI's
4. Document 1 beta customer engagement each. Use to inform GTM tactics addressing 4P's marketing mix
5. Test/monitor/validate and make agile adjustments to core GTM plan assumptions
6. Deliver a polished to the point actionable GTM presentation that aligns goals/strategy/tactics
- How will you support learners in completing the project?
-
I will hold official team office hours zoom/google meet Monday and Wednesday. I will also make myself personally available on demand as required via a variety of channels. email/phone/text to review documents and provide feedback and guidance.
Note: If a student wants to get experience in s specific are to buttress their career goals I am open to modifying the scope of work to assist them. If they are competent and do quality work I will also provide a professional referral.
- What skills or technologies will help learners to complete the project?
-
1. Familiarity with and use of social media (YouTube, IG, TikTok, Twitter, Telegram ....)
2. Need a modern smart phone (last two years) and wireless data plan
3. Desktop machine with internet access and a standard browser
4. Microsoft office (spreadsheets, power point)/ Google docs. An ability to author wireline/process flow diagrams
5. Zoom/Google meeting
6. Simple graphics editing tools free or other - Adobe/canva/other
Bonus: has Podcast, experience, has used CRM
Note: here is a video link its not on you tube yet just on LinkedIn - you can cut and paste into your browser
https://www.linkedin.com/feed/update/urn:li:activity:6962850476207869952/?lipi=urn%3Ali%3Apage%3Amessaging_thread%3Bae932aad-e614-420b-9833-4bc5653ae02d
About the company
- https://www.votefrenzy.com/
- 11 - 50 employees
- Marketing & advertising
Vote Frenzy (VF) enables organizations to better understand prospects and increase sales through a suite of integrated mobile services that gamify the customer journey and automate sales.