Mobile Gamification of Customer Journey

The goal is to define/optimize a GTM strategy and launch an integrated suite of audience engagement services for a pre-revenue SaaS startup in preparation of an initial investment round. The startup is headed by a veteran marketer that led teams at Microsoft and T-Mobile whose work has created new industries and changed the daily life of consumers. Success is defined by active beta use cases that result from their efforts that result in a positive inflection point across a core set of customer journey KPIs.