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Arcadia Community Solar
Camden, New Jersey, United States
MC
Employer
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Advertising Customer segmentation Digital marketing Marketing strategy Social media marketing
Project scope
What is the main goal for this project?

This internship as a Marketing Director offers students a valuable opportunity to gain practical experience in developing and executing marketing strategies. By working closely with cross-functional teams, conducting market research, creating engaging content, and analyzing campaign performance, interns will contribute to the organization's marketing efforts while developing their skills in various aspects of marketing and brand management.

What tasks will learners need to complete to achieve the project goal?
  1. Developing marketing strategies: Assist in the creation and execution of marketing plans, campaigns, and initiatives to promote products or services. This could involve conducting market research, identifying target audiences, and formulating marketing strategies based on the organization's goals.
  2. Content creation: Help create engaging and persuasive content for marketing materials such as websites, social media posts, blog articles, email campaigns, and advertisements. This may involve writing, editing, proofreading, and collaborating with graphic designers or other team members.
  3. Social media management: Assist in managing social media accounts by planning and scheduling posts, monitoring engagement and comments, and analyzing performance metrics. You may also be involved in developing social media strategies to enhance brand awareness and engagement.
  4. Market research and analysis: Conduct research on industry trends, competitors, consumer behavior, and customer preferences. Collect and analyze data to identify opportunities, evaluate campaign performance, and make data-driven recommendations for marketing strategies.
  5. Campaign coordination: Support the coordination and implementation of marketing campaigns, including coordinating with internal teams and external vendors or agencies. This may involve managing project timelines, tracking deliverables, and ensuring smooth execution of campaigns.
  6. Brand management: Contribute to maintaining and enhancing the organization's brand image by assisting with brand positioning, messaging, and visual identity. Help ensure consistency across various marketing channels and materials.
  7. Marketing analytics: Assist in tracking and analyzing marketing metrics and key performance indicators (KPIs). Use tools like Google Analytics or social media analytics platforms to measure the effectiveness of campaigns and generate reports to evaluate the impact of marketing efforts.
  8. Collaboration and communication: Work closely with cross-functional teams, such as sales, product development, and creative departments, to ensure alignment and effective execution of marketing initiatives. Communicate ideas, project updates, and results to team members and stakeholders.
  9. Event planning: Contribute to the planning and execution of marketing events, such as trade shows, product launches, or promotional events.
How will you support learners in completing the project?

Students will work closely with CEO, Mark Carter who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

What skills or technologies will help learners to complete the project?
  1. Marketing Strategy: Understanding the principles of marketing strategy development, including market research, target audience identification, positioning, and campaign planning.
  2. Content Creation: Proficiency in writing compelling and persuasive content for various marketing channels, such as websites, social media, blog articles, and email campaigns. Knowledge of basic design principles and graphic editing tools can also be beneficial.
  3. Digital Marketing: Familiarity with digital marketing platforms and channels, including social media platforms (Facebook, Twitter, LinkedIn, Instagram), email marketing tools (Mailchimp, Constant Contact), content management systems (WordPress), and marketing automation software.
  4. Analytics and Reporting: Ability to analyze marketing metrics and KPIs using tools like Google Analytics, social media analytics platforms, or marketing automation software. Knowledge of data analysis techniques and reporting tools to derive insights and make data-driven recommendations.
  5. Market Research: Proficiency in conducting market research to gather insights on industry trends, competitors, consumer behavior, and preferences. Familiarity with survey tools, data collection methods, and statistical analysis can be advantageous.
  6. Communication and Collaboration: Strong verbal and written communication skills, as well as the ability to collaborate effectively with cross-functional teams, stakeholders, and external vendors or agencies.
About the company

Community Solar is a way for residential and commercial customers are able to get guaranteed savings off of their electric bill every month.