Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a marketing plan suitable for the type of B2B solutions NearEDGE offers. This plan should explore different strategies (inbound, outbound, etc.) and provide evidence about which method proved successful. The plan should take into consideration the available budget and the need to get quick traction in the marketplace.
- What tasks will learners need to complete to achieve the project goal?
-
- Research and analysis of the type of solutions NearEDGE offers
- Development of a comprehensive marketing plan including inbound and outbound strategies
- Evidence-based assessment of the success of each marketing method
- Budget allocation and justification for the chosen strategies
- Quick traction plan for marketplace entry
- What is the main goal for this project?
-
The main goal for the project is to create a marketing plan suitable for the type of B2B solutions NearEDGE offers. This plan should explore different strategies (inbound, outbound, etc.) and provide evidence about which method proved successful. The plan should take into consideration the available budget and the need to get quick traction in the marketplace.
- What tasks will learners need to complete to achieve the project goal?
-
- Research and analysis of the type of solutions NearEDGE offers
- Development of a comprehensive marketing plan including inbound and outbound strategies
- Evidence-based assessment of the success of each marketing method
- Budget allocation and justification for the chosen strategies
- Quick traction plan for marketplace entry
- How will you support learners in completing the project?
-
The main support is staff time where we expect close interaction with the learners. We understand that the field we operate in is extremely niche and therefore requires a rich interaction.
Access to the solution is also possible b should it be useful but we think a simple demonstration is sufficient.
Lastly, existing marketing material will be made avaiable.
- What skills or technologies will help learners to complete the project?
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Skills needed to successfully complete the project:
- Marketing strategy development
- Market research and analysis
- Budget planning and allocation
- Data analysis and evidence-based decision making
- Communication and presentation skills
About the company
- https://nearedge.net
- 2 - 10 employees
- It & computing
NearEDGE offers IT solutions (SaaS) aim at facilitating the following 3 broad use cases:
1 - The deployment and operation of remote computer infrastructure, known as Edge computing.
2 - Remote access to software production workloads.
3 - Software secrets security at "point of use".
We are a B2B company.