LILLUP is preparing to launch a new product and aims to build a strong worldwide community on social media to support this initiative. The project involves creating a compelling storytelling framework that will be used across various communication channels, including blogs, PR, social media, and websites. The goal is to engage potential customers and create a buzz around the product launch. The project will require the team to apply their knowledge of digital marketing, content creation, and social media strategies. By focusing on a cohesive marketing strategy, the team will help LILLUP establish a strong online presence and effectively communicate the product's value proposition to a global audience.

Key tasks include:

- Developing a social media campaign plan to build and engage a global community.

- Crafting storytelling content for blogs, PR, and social media platforms.

- Designing a comprehensive marketing strategy that aligns with LILLUP's brand and product goals.

The project deliverables will include a detailed social media campaign plan, a collection of storytelling content pieces, and a comprehensive marketing strategy document. These deliverables will provide LILLUP with a clear roadmap for launching their product and engaging with a global audience. The team will also present a final report summarizing the project's outcomes and recommendations for future marketing efforts.