Beaches and Trails Publishing (BATP) aims to enhance its sales strategy by leveraging Substack newsletters for each of its pen names. The goal is to create engaging sales content and a structured approach that will drive book sales on Amazon and other major book retailers. The project involves understanding the unique voice and audience of each pen name, crafting compelling newsletter content, and developing a cohesive strategy that aligns with BATP's overall sales objectives. Learners will apply their marketing and content creation skills to design newsletters that not only inform but also persuade readers to purchase books. The project will focus on creating a replicable structure that can be adapted for future newsletters, ensuring consistency and effectiveness in sales communication.

The project deliverables include a comprehensive sales content strategy for Substack newsletters, tailored to each BATP pen name. This will involve creating sample newsletter templates, a content calendar, and a set of guidelines for crafting persuasive sales messages. Additionally, learners will provide a report detailing the rationale behind their strategy and how it aligns with BATP's sales goals. The deliverables will be presented in a format that allows for easy implementation and adaptation by BATP's marketing team.