Mears Law Professional Corporation is seeking to enhance its business-to-business (B2B) marketing strategy to better engage with potential corporate clients. The current marketing approach has not been yielding the desired results in terms of client acquisition and retention. The goal of this project is to develop a comprehensive B2B marketing strategy that aligns with Mears Law's objectives and leverages current market trends. The project will involve analyzing the existing marketing efforts, identifying gaps, and proposing actionable strategies to improve outreach and engagement. Learners will apply their knowledge of marketing principles, digital marketing tools, and data analysis to create a tailored strategy that can be implemented by Mears Law. The project will focus on tasks such as competitor analysis, target market identification, and the development of a content marketing plan.

The deliverables for this project include a detailed B2B marketing strategy report. The presentation will be delivered to Mears Law's marketing team, highlighting the proposed strategy and its potential impact on client acquisition and retention.