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New Energy Life Coaching- Digital Marketing Strategies
Portsmouth, Virgina, United States
Elizabeth Walshe, LICSW
Owner, Therapist, Life Coach
3
Project
Academic experience
150 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
digital marketing content creation social media profiles social media content email marketing social media brand identity
Details

This project aims to develop a comprehensive digital marketing strategy for New Energy Life Coaching, targeting upper-class adults in the Eastern Standard Time (EST) zone. The goal is to enhance the online presence of the life coaching business by optimizing social media profiles on platforms such as Instagram, Facebook, and LinkedIn, with a primary focus on Instagram and LinkedIn. The project will involve designing social media content that aligns with the brand identity as presented on the website, New-Energy-Life-Coaching.com. Additionally, the project will include initiating an email marketing campaign to engage potential clients and teach the business owner how to maintain and generate similar content independently on these social media sites and for the email campaign.

Deliverables

The deliverables for this project include:


- A set of social media content templates and initial posts that align with the brand for each social media page.


- A starter email campaign with templates and content for weekly emails.


- A couple of training sessions for the business owner on content creation and email marketing.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Portsmouth, Virgina, United States
0 - 1 employees
Hospital, health, wellness & medical
Representation
Women-Owned

Health and Wellness Coaching - focusing on Mindfulness, Solutions and Positive Thinking