Project scope
Categories
Branding & style guides Videography Digital marketing Marketing strategy Website developmentSkills
color palette target audience content marketing instagram content social media engagement brand style guides business metrics performance metric marketing key performance indicators (kpis)Develop a creative and data-informed social media marketing strategy to support the launch of HalalToothFairy, a fun, culturally-conscious candy brand. The focus will be on creating compelling content and a clear social launch plan that builds awareness and drives initial engagement.
Target Audience & Competitor Summary
- A 1-page overview identifying HalalToothFairy’s target customer and a brief analysis of 2–3 social media competitors in the candy/snack space.
Social Media Launch Plan
- A 5–7 slide deck outlining the proposed social media strategy, including platform focus, content themes, posting frequency, and engagement goals.
Content Calendar & Sample Posts
- A 2-week content calendar including:
- Post topics
- Captions or scripts
- Hashtags
- At least 3 mockup posts (image or video concept)
Engagement Tactics
- 1-page summary of ideas to boost interaction: e.g., challenges, giveaways, polls, or influencer shoutouts.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
HalalToothFairy is a playful and purpose-driven candy company that specializes in delicious, halal-certified gummy treats. We combine fun, flavor, and cultural inclusivity to bring joy to candy lovers of all ages. Our mission is to create sweets that everyone can enjoy—without compromise. Whether it’s through vibrant branding, clean ingredients, or our whimsical name, HalalToothFairy is here to make snack time magical.