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Millennial Marketing Communications Plan

Open
Sparkline
Sparkline
London, Ontario, Canada
Nathan Roberts
Nathan Roberts He / Him
Founder
(3)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Business strategy Operations Competitive analysis Market expansion
Project scope
What is the main goal for this project?

In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market.

For this project, you will need to:

  • Understand our brand and mission.
  • Conduct research on our users, stakeholders, and competitors.
  • Analyze our competitive landscape.
  • Identify trends and opportunities in our target market.


What tasks will learners need to complete to achieve the project goal?

We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints.

How will you support learners in completing the project?

You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed.

What skills or technologies will help learners to complete the project?

Students should be familiar with the subjects of:

  • social media
  • branding
Supported causes
Decent work and economic growth
About the company

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