The goal of this project is to design effective landing pages that highlight the benefits of Host Tools, a property management tool for short term rental hosts. These landing pages are intended to increase conversion rates from online advertisements such as Meta/Facebook Ads. The project will allow learners to apply their knowledge of digital marketing, user experience design, and graphic design. The team will focus on creating visually appealing and informative pages that clearly communicate the unique selling points of the software. By analyzing competitor landing pages and current design trends, learners will develop a strategy to engage potential customers effectively. The final designs will be handed off to a WordPress developer for implementation.

The project deliverables might include:

- A set of 1-5 high-fidelity landing page designs that emphasize the benefits of Host Tools PMS.

- A detailed design rationale document explaining the choices made in layout, color scheme, and content.

- A presentation summarizing the design process and expected impact on conversion rates.

- A style guide to ensure consistency when the designs are implemented by a WordPress developer.