Money Beyond Math aims to enhance the onboarding experience for new subscribers to its personal finance education newsletter. The current challenge is to create an engaging and informative welcome campaign that effectively introduces new subscribers to the newsletter's value and content. The goal is to increase subscriber retention and engagement by providing a seamless and informative introduction to the newsletter. The project will involve designing a series of automated emails that guide new subscribers through the initial stages of their subscription, highlighting key features and benefits. The campaign should reflect the brand's tone and mission of making personal finance accessible and enjoyable. The project will require the application of marketing principles and email campaign strategies learned in the classroom.

The deliverables for this project include a comprehensive welcome email sequence consisting of 3-5 emails. Each email should have a clear purpose, such as introducing the newsletter, highlighting key topics, and encouraging engagement. Additionally, a report detailing the campaign strategy, design rationale, and suggested cadence should be provided. The email templates should be ready for implementation, with content that aligns with Money Beyond Math's branding and educational goals.