Homepage and Blog Optimization for Increased Signups

Host Tools is seeking to increase its conversion rate by increasing user signups through its homepage and blog. The current challenge is to identify areas of improvement in the website's design, content, and user experience that may be hindering potential users from signing up. The goal of this project is to conduct a thorough analysis of the existing homepage and blog, utilizing principles of digital marketing and user experience design learned in the classroom. The project will involve evaluating the effectiveness of current calls-to-action, content relevance, and overall site navigation. By applying analytical skills and creative problem-solving, the team will propose actionable strategies to optimize these web pages for better conversion rates.