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Communications Digital marketing Search engine optimization Marketing strategy Social media marketingSkills
digital marketing social media engagement email marketing website optimization social media planning direct-to-consumer (dtc) search engine optimization user experience (ux) purchasing salesEthio-Medicine LLC aims to expand its direct-to-consumer sales by enhancing its digital presence and securing literary agent representation. The project focuses on building a stronger author presence through an optimized website, effective email marketing, and strategic social media engagement. By guiding readers toward purchasing directly or via Amazon, the company seeks to increase its sales. Additionally, the project involves identifying literary agents with expertise in nonfiction to access traditional publishing and licensing opportunities. The goal is to submit concise, targeted query letters to pitch Ethio-Medicine's books, thereby attracting agent interest and expanding publishing avenues. This project provides learners with the opportunity to apply digital marketing and literary research skills in a real-world context.
- An optimized website with improved SEO and user experience to enhance digital visibility.
- A comprehensive email marketing campaign designed to engage readers and drive sales.
- A strategic social media plan to build author authority and guide consumer purchases.
- A list of potential literary agents with expertise in nonfiction.
- Drafted query letters tailored to pitch Ethio-Medicine's books to selected agents.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
We are developing and selling herbal or natural-based skin products are skincare products that are formulated using predominantly plant-derived ingredients and natural extracts. Here are some key characteristics and benefits of herbal or natural-based skin products:
Plant-Derived Ingredients: These products primarily utilize ingredients sourced from nature, such as plant extracts, herbs, flowers, fruits, seeds, and oils.
Minimal Synthetic Ingredients: Herbal or natural-based products tend to minimize the use of synthetic chemicals, artificial fragrances, and harsh preservatives. Instead, they focus on harnessing the inherent qualities of natural components.
Gentle Formulas: Many natural-based products are formulated to be gentle on the skin, making them suitable for individuals with sensitive skin or those who prefer to avoid harsh chemicals.
Antioxidant and Nutrient-Rich: Plant-derived ingredients often contain antioxidants, vitamins, minerals, and other nutrients that can benefit the skin. These components may help protect the skin from environmental damage and contribute to a healthier complexion.
Hydration and Moisturization: Natural oils are often used in these products to provide hydration and moisturization to the skin. They can help maintain the skin's natural moisture barrier and prevent dryness.
Aromatherapy Benefits: Natural products often feature pleasant natural scents from essential oils, providing aromatherapy benefits that can enhance relaxation and overall well-being.
Sustainability: Brands that prioritize natural ingredients often emphasize sustainable sourcing and eco-friendly practices in their production methods.
Cruelty-Free: Many natural-based skincare brands are committed to being cruelty-free, meaning they do not test their products on animals.
While herbal and natural-based skincare products can offer many benefits, it's important to note that not all natural ingredients are suitable for everyone. Individuals with allergies or sensitivities to certain plants should exercise caution and consider patch testing before applying new products. Additionally, the term "natural" is not regulated and can be used loosely in marketing, so it's a good idea to read ingredient lists and do thorough research on brands to ensure you're choosing products that align with your preferences and skin needs.