Preferred learners
- Canada
- Academic experience or paid work
Categories
Project scope
- What is the main goal for this project?
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The main goal of the project is to assist Vokes Leadership Group in developing and implementing strategic B2B marketing initiatives, creating engaging brand content for digital platforms, and managing social media platforms. Additionally, the project aims to conduct market research to keep up-to-date with the latest I-O Psychology industry trends and support the creation of client-related material such as training videos and graphically designed handbooks.
- What tasks will learners need to complete to achieve the project goal?
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- Analyze the company's current marketing initiatives and develop a strategic B2B marketing plan.
- Create engaging brand content for digital platforms such as website, blog, and social media.
- Develop a LinkedIn marketing strategy and an email campaign marketing strategy for the company.
- Manage the company's social media platforms, including creating and scheduling posts, engaging with followers, and analyzing performance metrics.
- Conduct market research to keep up-to-date with the latest I-O Psychology industry trends.
- Support in the creation of client-related material such as training videos and graphically designed handbooks using Canva.
- Map out a social media content calendar for the company.
- What is the main goal for this project?
-
The main goal of the project is to assist Vokes Leadership Group in developing and implementing strategic B2B marketing initiatives, creating engaging brand content for digital platforms, and managing social media platforms. Additionally, the project aims to conduct market research to keep up-to-date with the latest I-O Psychology industry trends and support the creation of client-related material such as training videos and graphically designed handbooks.
- What tasks will learners need to complete to achieve the project goal?
-
- Analyze the company's current marketing initiatives and develop a strategic B2B marketing plan.
- Create engaging brand content for digital platforms such as website, blog, and social media.
- Develop a LinkedIn marketing strategy and an email campaign marketing strategy for the company.
- Manage the company's social media platforms, including creating and scheduling posts, engaging with followers, and analyzing performance metrics.
- Conduct market research to keep up-to-date with the latest I-O Psychology industry trends.
- Support in the creation of client-related material such as training videos and graphically designed handbooks using Canva.
- Map out a social media content calendar for the company.
- How will you support learners in completing the project?
-
• Regular check-in and update meetings
• Access to Canva and other software as needed
• Access to I-O psychology research for creating relevant posts
- What skills or technologies will help learners to complete the project?
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Skills needed to successfully complete the project include:
- Marketing strategy development
- Content creation for digital platforms
- Social media management
- Market research and trend analysis
- Graphic design using Canva
- Project management and reporting
About the company
- https://www.vokesleadershipgroup.com
- 2 - 10 employees
- Business & management, Business services, Human resources & recruitment
Vokes Leadership Group is a training, coaching, consulting, talent management, HR Consulting, and leadership research Practice that specializes in the delivery of organization development, leadership and culture management, change consulting, and crisis response services to organizations from every sector -- corporate, government, and non-profit. As a social entrepreneurship venture, we are committed to advancing the ethical use of Social Power. We are Canadian-based and work internationally.