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Barnes Management Group
Toronto, Ontario, Canada
MA
Employer
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Market research Competitive analysis Digital marketing Marketing strategy Social media marketing
Project scope
What is the main goal for this project?

The main goal for the project is to provide a comprehensive competitive analysis of the Barnes Management Group websites (BMG, BMG training institute, and GGGC), create a social media calendar, conduct a social media audit, and develop a digital marketing strategy to improve the company's online presence and utilize search engine optimization.


This will involve several different steps for the learners, including:


- Analyzing the Barnes Management Group websites (BMG, BMG training institute, and GGGC) and comparing it with at least 3 competitors.


- Creating a social media calendar for Barnes Management Group's (BMG, BMG training institute, and GGGC) social media accounts.


- Conducting a social media audit and suggesting areas of improvement.


-Analyze the alternative types of training courses offered by competitors in comparison to those provided by Barnes Management Group (BMG).

-What is the pricing structure for training programs similar to those offered by Barnes Management Group (BMG)?


What tasks will learners need to complete to achieve the project goal?


By the end of the project, learners should complete the following tasks:


- A competitive analysis report comparing the Barnes Management Group websites (BMG, BMG training institute, and GGGC) with at least 3 competitors.


- A social media calendar for Barnes Management Group's social media accounts. (BMG, BMG training institute, and GGGC)


- A social media audit report with suggestions for improvement. (BMG, BMG training institute, and GGGC)


- A comprehensive digital marketing strategy to improve online presence and utilize search engine optimization.


Analyze the alternative types of training courses and pricing offered by competitors in comparison to those provided by Barnes Management Group (BMG).


Final deliverables should include:


- All reports and calendars created during the project.


How will you support learners in completing the project?

We will conduct weekly meetings, explain the project, and provide help wherever required.

We can provide a company email address and IT support if required.


What skills or technologies will help learners to complete the project?


In order to complete this project, learners will need to have the following skills:


- Competitor analysis and market research.


- Social media management and content planning.


- Digital marketing strategy development.


- Search engine optimization (SEO) knowledge.

Supported causes
Sustainable cities and communities
About the company

BMG ventures beyond the framework of a traditional consulting firm in that we consider ourselves a resource network that is passionate about helping our clientele reach their goals. We work collaboratively to engage with others and transfer knowledge in a meaningful, customized and sustainable way. We are committed to the principles of diversity, social development and to building stronger communities.
Aspiring to make a meaningful difference by working together!