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Fibra Inc.
Toronto, Ontario, Canada
PM
Founder and CEO
(18)
3
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Business strategy Competitive analysis
Skills
google sheets market size competitive analysis market research
Project scope
What is the main goal for this project?

We would like to collaborate with students to conduct a competitive analysis of our business.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our company, products, and target market.
  • Identifying current and potential future competitors.
  • Creating a matrix identifying features that are similar and different between companies in Google spreadsheet.
  • Summarizing our competitive advantages and disadvantages relative to the competition identified.
  • Conduct market research for a given set of data points including but not limited to market sizes and projections.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our company, products, and target market
  • Identification of competitors
  • Creation of a matrix with competitor features
  • Summarization of our company’s advantages and disadvantages
  • They have gathered the required data points for the market size and market research


Final deliverables should include

  • a Google spreadsheet for competitive differentiation.
  • a table including all the data points for the market research in Google Docs.



How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and target market
  • Our known competitors
  • Input on choices, problems or anything else the students might encounter.


Supported causes
Good health and well-being
About the company

We are here to make sure you have access to the right data at the right time in the most accurate, non-invasive and hassle-free manner to maximize your pregnancy chances every single month. No more peeing or spitting on a stick every morning!
We are revolutionizing the field of women’s health and this is just the beginning for us! With the amount of data we are getting from women’s bodies in the most automated, non-invasive, hassle-free manner, we will be your best friend every step of your reproductive journey. The future needs Fibra!