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Moonlite Labs
Winnipeg, Manitoba, Canada
President
(1)
3
Project
Academic experience
120 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Digital marketing Lead generation Market expansion Marketing strategy
Skills
marketing market size go-to-market strategy packaging and labeling new product development commercialization
Details

Moonlite Labs aims to scale our existing AI-driven, subscription- and credit-based video creation platform into broader B2C, enterprise, and B2B API markets. To successfully achieve this commercial growth, we seek insights to optimize our go-to-market strategy, enhance customer acquisition and retention, and strategically expand into high-potential market segments.

Initial questions and areas of exploration include, but are not limited to:


  1. Which geographic markets offer the best initial opportunities for rapid user adoption and early success? What is the estimated market size and revenue potential of these segments?
  2. What are the most effective strategies for building a scalable, automated customer acquisition funnel and messaging system? What tools, resources, and costs are realistically required?
  3. Who are our closest competitors in B2C subscription-based video creation platforms, enterprise solutions, and B2B API integrations? How do we clearly differentiate Moonlite Labs in these competitive landscapes?
  4. How can we effectively grow and nurture a vibrant creator community and ambassador network? What specific tactics, incentives, and platforms will best cultivate an engaged community around our product?
  5. What are the most impactful marketing tactics (organic and paid) to establish our brand, increase awareness, acquire new customers, and retain users? How should we defend and sustain early market success?


Moonlite Labs seeks fresh perspectives, actionable strategies, and detailed implementation plans from learners to optimize our approach to market expansion and accelerate growth.

Deliverables

Upon successful completion, learners could deliver:


Optimized Click Funnel Implementation Plan:

Detailed funnel diagrams, user journey improvements, conversion optimization, and testing recommendations.


Automated Marketing & CRM Strategy:

Comprehensive CRM recommendations, automated messaging workflows, tool integration guidelines, and customer engagement plan.


Organic & Paid Digital Marketing Strategies:

Actionable organic and paid advertising plans, budget allocation recommendations, targeting methods, creative examples, and measurable KPIs.


Unified Brand Messaging Guide:

Clear, consistent, and impactful messaging tailored specifically for B2C subscribers, enterprise clients, and B2B API integration prospects.


Discord Community & Ambassador Program Roadmap:

Robust Discord engagement strategy, community-building initiatives, ambassador recruitment,

and management practices.


B2B API Integration Lead Generation Framework:

Practical B2B prospecting strategy, targeted outreach messaging, content assets, and a structured lead nurturing plan.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Winnipeg, Manitoba, Canada
2 - 10 employees
Arts, Entertainment, It & computing, Media & production, Technology
Representation
Small Business

Moonlite is an applied research company building a platform for the next era of art, entertainment and human creativity.

Business strategy
Communications
Competitive analysis
Market expansion
Market research
Operations
Product management
Product or service launch
Project management
Sales strategy
Computer science & IT
Artificial intelligence
Cloud technologies
Databases
Hardware
Information technology
Machine learning
Mobile app development
Networking
Security (cybersecurity and IT security)
Software development
Website development
Data
Data analysis
Data modelling
Data science
Data visualization
Design & creative
Architecture & design
Branding & style guides
Fashion design
Graphic design
Illustration
Interior design
UI design
UX design
Videography
Engineering & manufacturing
Chemical engineering
Civil engineering
Electrical engineering
Engineering project management
Hardware product design
Mechanical engineering
Robotics
Supply chain optimization
Finance
Accounting
Economics
Financial modeling
Financial services
Investment
Risk, audit and compliance
Human resources
Change management
Compensation analysis
Employee benefits
Employee retention
Internal communications
Leadership
Organizational structure
Talent recruitment
Training & development
Workplace culture
Workplace health/wellness
Marketing
Advertising
Customer segmentation
Digital marketing
Lead generation
Marketing analytics
Marketing strategy
Public relations
Search engine optimization
Medicine & health
Biotechnology
Healthcare
Public health
Social impact
Writing
Copy writing
Creative writing
Grant writing
Translation
Other
Education
Gender studies
History
Hospitality, tourism & culinary arts
Humanities
Law and policy
Media
Scientific research
Visual arts
Beginner
Intermediate
Advanced
Very flexible
Moderately flexible
Not flexible
No poverty
Zero hunger
Good health and well-being
Quality education
Gender equality
Clean water and sanitation
Affordable and clean energy
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Sustainable cities and communities
Responsible consumption and production
Climate action
Life below water
Life on land
Peace, justice and strong institutions
Partnerships for the goals
0 - 1 employees
2 - 10 employees
11 - 50 employees
51 - 200 employees
201 - 500 employees
501 - 999 employees
1000+ employees
advanced manufacturing
academic association
agriculture
airlines, aviation & aerospace
apparel & fashion
arts
automotive
banking & finance
business & management
business services
construction, engineering & trades
consumer goods & services
cosmetics & beauty
defense & security
education
energy
entertainment
environment
events services
food & beverage
government
hospitality
hospital, health, wellness & medical
human resources & recruitment
individual & family services
insurance
it & computing
legal
liquor, wine & spirits
manufacturing
marketing & advertising
media & production
mining, forestry & fishery
non-profit, philanthropic & civil society
public relations & communications
publishing & printing
real estate
retail
sales
science
sports & fitness
technology
telecommunications
trade & international business
transport, trucking & railroad
travel & tourism
clean technology
Any
English
French (Canada)
Yes
No