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Apparel Redefined
Crestwood, Illinois, United States
John LaRoy
John LaRoy He / Him
Owner/CEO
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Communications Advertising Digital marketing Marketing strategy Social media marketing
Project scope
What is the main goal for this project?

The main goal for the project is to build a large following on all social media channels to support marketing campaigns and enhance the new site for SEO optimization and Google ranking excellence. The company aims to have a following of 10k or more to broadcast messaging to a captive audience. Additionally, the project includes blog writing and posting to engage with the audience.

What tasks will learners need to complete to achieve the project goal?


- Create a content calendar for daily posting on all social media channels.


- Develop engaging and relevant content for each post.


- Implement SEO optimization strategies for the new site.


- Increase the following on all social media channels to 10k or more.


- Write and post engaging blogs on the company website.

How will you support learners in completing the project?

There will be weekly meeting or bi-weekly meetings as needed. Students will connect with myself (CEO) for support and questions

What skills or technologies will help learners to complete the project?


Skills needed to successfully complete the project include:


- Social media management and content creation


- SEO optimization and Google ranking strategies


- Blog writing and posting


- Marketing and audience engagement techniques

About the company

We solve the problems with sourcing & producing custom decorated apparel and promotional products.

We help our clients sell more & stress less!

We bring organization and speed to apparel decoration through a synergy of people and technology.

It’s important to know that the problem your company solves is worth solving. Our niche is ripe for disruption. Organization, Speed, People, & Technology are the four pillars of Apparel Redefined. These pillars sit firmly on the foundation that we built.

We continuously seek ways to optimize to scale and execute our vision. Inevitably, our journey will bring about many challenges; however, “There are no problems, only unfound solutions.”