Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive dashboard report using Google Analytics for Virtuous Circle Counselling. The report should provide insights into website traffic, search terms, user behavior, engagement and conversion rates to help the company make data-driven decisions to improve their online presence and marketing strategies.
- What tasks will learners need to complete to achieve the project goal?
-
- Analyzing the website traffic data to identify key metrics such as page views, bounce rate, engagement rate, average session duration and user keyed search terms for organic and paid traffic.
- Creating custom reports and dashboards in Google Analytics to visualize the data in a clear and concise manner.
- Identifying and tracking specific goals and events on the website to measure conversion rates and user engagement.
- Providing recommendations based on the insights gathered from the dashboard report to improve the website's performance and user experience.
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive dashboard report using Google Analytics for Virtuous Circle Counselling. The report should provide insights into website traffic, search terms, user behavior, engagement and conversion rates to help the company make data-driven decisions to improve their online presence and marketing strategies.
- What tasks will learners need to complete to achieve the project goal?
-
- Analyzing the website traffic data to identify key metrics such as page views, bounce rate, engagement rate, average session duration and user keyed search terms for organic and paid traffic.
- Creating custom reports and dashboards in Google Analytics to visualize the data in a clear and concise manner.
- Identifying and tracking specific goals and events on the website to measure conversion rates and user engagement.
- Providing recommendations based on the insights gathered from the dashboard report to improve the website's performance and user experience.
- How will you support learners in completing the project?
-
Onboarding kick off meeting to start.
Will walk through our website and current google analytic set up.
Will be available for any questions.
Will set up a slack channel to communicate throughout the project.
- What skills or technologies will help learners to complete the project?
-
Skills needed to successfully complete the project include:
- Proficiency in Google Analytics and data analysis.
- Understanding of website metrics and key performance indicators.
- Ability to create custom reports and dashboards in GA4.
- Strong analytical and problem-solving skills.
About the company
- https://vccounselling.com
- 11 - 50 employees
- Hospital, health, wellness & medical
We are a private counselling practice headquartered in Calgary Alberta.
We have there clinics in Calgary, one clinic in Edmonton and one clinic in Kelowna BC.