Project scope
Categories
Data analysis Digital marketing Search engine optimization Marketing strategy Social media marketingSkills
search engine optimization content marketing digital marketing strategic planning marketing content development social media data analysis automationPeter Stathakos & Associates Inc. aims to expand its market presence to attract more clients and recruit qualified therapists. The project focuses on enhancing the company's digital marketing strategy to increase visibility and engagement across various online platforms. Students will analyze current marketing efforts, identify areas for improvement, and develop a comprehensive digital marketing plan. This plan should leverage automations, social media, search engine optimization (SEO), and content marketing to reach potential clients and therapists effectively. The project provides an opportunity for learners to apply their knowledge of automation, digital marketing principles and tools, fostering skills in strategic planning, data analysis, and creative content development. The ultimate goal is to create a sustainable marketing approach that aligns with the company's growth objectives.
The project deliverables include a detailed digital marketing strategy document outlining recommended actions and timelines. Students will also create a sample content calendar for social media posts, podcast topics and a branding and styling guide. Additionally, a presentation summarizing the strategy and key findings will be delivered to the company. The deliverables should demonstrate a clear understanding of digital marketing techniques and their application to real-world business challenges.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
At our therapy office, we provide a wide range of client-centred mental
health services, including individual therapy, couples counselling, and family
therapy. We hope to branch out into group therapy sessions soon. Our
approach incorporates evidence-based practices that are tailored to the
specific needs of each client or couple so that they can progress through
change as quickly - and effectively - as possible. Our area of experitse are
supporting those struggling with a sex addiction, sexual trauma experiences
and betrayal trauma or partners and families who may feel confused and
hurt in the aftermath. We work with diverse populations and address other
mental health concerns, including anxiety, depression, trauma, grief,
relationship issues, and stress management. Additionally, we provide
opportunities for professional development and skill-building. We aim to create a supportive and inclusive environment for
students to gain practical experience and grow their skills.