Digital Marketing Strategy Enhancement for Client and Talent Acquisition

Peter Stathakos & Associates Inc. aims to expand its market presence to attract more clients and recruit qualified therapists. The project focuses on enhancing the company's digital marketing strategy to increase visibility and engagement across various online platforms. Students will analyze current marketing efforts, identify areas for improvement, and develop a comprehensive digital marketing plan. This plan should leverage automations, social media, search engine optimization (SEO), and content marketing to reach potential clients and therapists effectively. The project provides an opportunity for learners to apply their knowledge of automation, digital marketing principles and tools, fostering skills in strategic planning, data analysis, and creative content development. The ultimate goal is to create a sustainable marketing approach that aligns with the company's growth objectives.