Our company is developing a digestive health app for people with chronic gut issues and food sensitivities. We are looking for students who can help us create digital content that is aligned with our vision, mission and sector. Created content will be shared on social media and email to attract more customers.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s products, marketing goals and target market.
• Researching factors affecting the effectiveness of digital content.
• Recommending changes to existing digital content and designing new social media posts and emails.
• Recommending and designing new digital content not already used by our company.

Bonus steps in the process would also include:

• Testing and improving designs based on feedback.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Understanding of factors affecting the quality of digital content
• Recommendations for improving existing digital content
• Recommendations and designs for new digital content

Bonus steps would include:

• Improving designs based on testing feedback

Final deliverables should include

• A final report.