
Project scope
Categories
Videography Digital marketing Social media marketing MediaSkills
media production digital content video editing content creation promotional materials digital advertising tiktok web platforms social media editingThe goal of this project is to support 8.O Entertainment Inc. in creating dynamic digital content that promotes upcoming events, documents behind-the-scenes moments, and amplifies the visibility of Vancouver’s underground and underrepresented music scene.
Learners will apply their media production skills to assist with video editing, content creation for social media and web platforms, and the development of promotional assets that celebrate the creative work of artists, collaborators, and the broader community.
Footage Editing for Promotional Materials:
- Edit raw event and performance footage into 2-3 short promotional videos (30–60 seconds) suitable for social media, website, and digital ads.
Behind-the-Scenes (BTS) Content Capture and Creation:
- Produce 1-2 BTS highlight reels or social posts showcasing the creative process and community vibe.
Promotional Material Development:
- Create 2-3 digital promotional assets (social media posts, banners, or video clips) to help market upcoming 8.O ENT events or initiatives like D.S.P Vancouver Edition 2025.
- Ensure assets align with 8.O ENT’s brand and support community engagement efforts.
Edited Promotional Video Package:
- 2-3 finalized promotional videos (MP4 format) ready for social media and website use.
BTS Content Portfolio:
- 1-2 short BTS videos or highlight reels designed for Instagram, TikTok, or YouTube.
- A collection of high-quality photos or short clips suitable for web and social media use.
Promotional Digital Asset Toolkit:
- 2-3 graphics or multimedia content pieces for upcoming event promotion or artist features.
Content Delivery Folder:
- All content organized and submitted in a drive folder, ready for publication.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Seth Whittaker, the Director of 8.O Entertainment Inc., is a multi-disciplinary artist
with a rich background in theatre, film, television, and music. His journey in the
film industry began in 2010, culminating in a conservatory diploma in acting from
the New Image College of Fine Arts in 2012. Seth's career is highlighted by roles in
notable productions such as "Sex Sent Me To The ER,
" "Night at the Museum 3,
"
"Continuum,
" "Firefly Lane,
" "Batwoman,
" and "The Stand,
"
. Inspired by his
experiences and a desire to amplify the voices of equity-deserving groups, Seth
aims to create a collaborative, innovative, and provocative ecosystem of creators
that is reflective of the community it serves. 8.O Entertainment Inc. represents
Seth's vision to integrate artists' talents and visions both domestically and
internationally, providing resources for commercial success and inspiring fans
through integrated events and media initiatives. The company is renowned for its
bold approach to events, tailoring experiences to showcase the finest talents and
collaborating with local vendors and sponsors, fostering community growth. With
a commitment to exposing and supporting artists, filmmakers, and other creators,
8.O Entertainment Inc. is the brainchild of Seth's passion for the arts and his
mission to elevate the artistic community both locally and globally. Achieving this
requires we invest in the long-term development of artists, ensuring initiatives like
our subscription/membership model at 8.O. have a lasting impact. This
program has already supported numerous emerging talents, nurturing a
supportive ecosystem where artists don't just survive—they thrive. 8.O
Entertainment Inc. stands as a collaborative platform where artists find not just
opportunities but a nurturing environment for growth. Leveraging an extensive
network and deep industry expertise, we've successfully connected artists to
funding, mentorship, and crucial distribution channels to amplify their creative
vision. Part of this approach involves leveraging technology. For example, our
development of the Mass Accountability App revolutionizes how we engage on
social issues, reach new audiences, and amplify artists' voices. Our collaboration
with Mass Accountability on the "Mass Accountability Project" resulted in the
successful launch of a social safety platform, showcasing the potential of
underrepresented voices in tech and arts. This project alone brought together 8
collaborative partners to bring the vision of the app to life which is currently in the
alpha testing stage. In essence, 8.O Entertainment Inc. is more than a business;
it's a movement for change. Through empowerment, community enrichment, and
shaping the future of the arts, we stand as a testament to what passion, creativity,
and a shared vision can achieve. Looking ahead, we're excited about the launch
of our innovation hub in Barbados, which represents the next chapter in our
journey to redefine the arts and tech landscape