NuBeginning Consulting Services is pivoting to a profit-focused curriculum design model tailored to BIPOC women entrepreneurs and professionals in Ontario, Canada. Our new direction emphasizes scalable, revenue-generating training programs that address systemic barriers while driving business growth.

We need a website redesign that reflects this shift, communicates our expertise in culturally responsive curriculum design, and attracts our target audience effectively. Students will collaborate with our team to create a modern, inclusive, and conversion-optimized website that aligns with our rebranding strategy.

Key Deliverables:

1. Brand-Aligned Website Design

• Redesign the homepage to highlight our focus on BIPOC women in Ontario and profit-driven curriculum solutions.
• Ensure visuals, colors, and messaging reflect inclusivity, professionalism, and entrepreneurial energy.

Content Strategy & SEO Optimization

• Rewrite service pages to emphasize corporate training, membership programs, and ROI-driven curriculum design.
• Optimize for keywords like:
• “Curriculum design for BIPOC women entrepreneurs Canada”
• “Profit-focused training programs Ontario”

Lead Generation Tools

• Design high-conversion CTAs (e.g., “Book a Free Profit Strategy Session”).
• Integrate a resource library (e.g., free templates, case studies) to capture leads.

Inclusive UX/UI

• Ensure mobile responsiveness and accessibility (e.g., alt text, readable fonts).
• Feature testimonials/case studies from BIPOC women clients.

Local Visibility (Ontario Focus)

• Add a “Serving Ontario” section with location-specific landing pages (Toronto, Ottawa, etc.).

Student Tasks/Skills Needed:

• Web Design/Development: Wireframing, WordPress/Webflow redesign.
• Content Writing: SEO-friendly, culturally resonant copy.
• UX/UI Design: Inclusive, mobile-friendly interfaces.
• Digital Marketing: Lead magnet integration, CTA optimization.

Project Impact:

Students will gain real-world experience in profit-centric rebranding, DEI-centered design, and entrepreneurial web strategy, while directly supporting BIPOC women in business.