MapleCompass aims to build brand awareness and attract potential customers through targeted content marketing efforts. This project will involve creating compelling content and developing a marketing campaign to promote MapleCompass's services to international postgraduate students.

Desired Deliverables:

• Familiarizing themselves with our target market, products and services.
• Development of a content strategy outlining topics, formats, and distribution channels for MapleCompass

Bonus steps in the process would also include:

• Execution of a multi-channel marketing campaign to distribute the content and engage with the target audience across platforms like social media and online communities.
• Measurement and analysis of campaign performance metrics such as social media engagement, and lead generation.

By the end of the project, students should demonstrate:

• Familiarity with our target market, products and services
• Deployment of marketing content
• Updates to our channels

Bonus steps would include:

• Recommending SEO strategies

Final deliverables should include

• Marketing materials.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our marketing strategies
• Input on choices, problems or anything else the students might encounter.