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MapleCompass
Mississauga, Ontario, Canada
AN
Ada Ndubisi She / Her
Founder
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Digital marketing Marketing strategy Social media marketing
Skills
target market target audience content marketing social media engagement brand awareness multi-channel marketing business metrics performance metric marketing content strategy
Project scope
What is the main goal for this project?

MapleCompass aims to build brand awareness and attract potential customers through targeted content marketing efforts. This project will involve creating compelling content and developing a marketing campaign to promote MapleCompass's services to international postgraduate students.

Desired Deliverables:

  • Familiarizing themselves with our target market, products and services.
  • Development of a content strategy outlining topics, formats, and distribution channels for MapleCompass


Bonus steps in the process would also include:

  • Execution of a multi-channel marketing campaign to distribute the content and engage with the target audience across platforms like social media and online communities.
  • Measurement and analysis of campaign performance metrics such as social media engagement, and lead generation.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Deployment of marketing content
  • Updates to our channels

Bonus steps would include:

  • Recommending SEO strategies

Final deliverables should include

  • Marketing materials.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our marketing strategies
  • Input on choices, problems or anything else the students might encounter.
About the company

MapleCompass is a pioneering online platform designed to support international postgraduate students throughout their journey to Canada. Our mission is to provide a personalized, comprehensive, and supportive experience, addressing the unique challenges faced by this demographic.