FED Urban Agriculture is a registered charity working to create high-impact urban food system projects that support an equitable and regenerative future. Each year, FED runs a Community Supported Agriculture (CSA) Program, where customers purchase ‘shares’ of our farm’s harvest and receive fresh, in-season produce throughout the growing season. CSAs are a powerful way to support sustainable agriculture and our broader charitable work.

For this project, we’re looking to collaborate with students to design and implement a marketing campaign that promotes FED’s 2026 CSA Program. The goal is to engage the community, increase share sales, and raise awareness about local food systems.

This will involve several different steps for the students, including:

• Familiarize themselves with FED’s mission, values, and past campaigns
• Conduct research on effective marketing strategies for similar organizations
• Identify target audiences for the CSA campaign
• Develop a comprehensive marketing and promotion plan

Bonus steps in the process would also include:

• Developing promotional materials such as social media graphics, posters, and/or short videos

By the end of the project, students should be able to demonstrate:

• A clear understanding of FED’s mission and goals
• Awareness of relevant social issues and how our CSA Program addresses them
• Research and analysis of marketing strategies
• A well-defined campaign plan targeting our key audience

Final deliverables:

• A detailed campaign plan
• A 10-minute presentation outlining the strategy

Students will receive direct mentorship from FED’s Marketing and Communications Manager, who will provide:

• Background information on our mission, goals, and past campaigns
• Ongoing support and feedback
• Guidance on decision-making, challenges, and creative direction