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Brazily Fitness Inc.
Ottawa, Ontario, Canada
Mariana Santos
CEO
(167)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Lead generation
Project scope
What is the main goal for this project?

The main goal for the project is to find speaking opportunities for Mariana Santos, the founder of Brazily Fitness, in order to increase visibility for the company and attract potential clients.


This will involve several different steps for the students, including:


- Researching and creating a list of organizations and events that align with the target audience and mission of Brazily Fitness.


- Reaching out to potential clients and organizations to pitch Mariana Santos as a speaker and present the benefits of having her at their events.


- Creating a presentation to showcase Mariana Santos' expertise, experience, and the value she can bring to the audience.


- Coordinating and organizing speaking engagements and following up with potential clients.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, students should complete the following list of activities:


- A comprehensive list of potential organizations and events for speaking opportunities.


- A well-designed and persuasive presentation for Mariana Santos.


- Outreach to potential clients and organizations with a documented follow-up process.



Final deliverables:


- A report detailing the research process and the list of organizations and events.


- A presentation deck for Mariana Santos.


- Correspondence with potential clients and organizations.


How will you support learners in completing the project?

With my experience as an entrepreneur, I will meet with students on a regular basis to provide them with all the tools and advice they need to be successful with this project. I will provide feedback that can help them learn valuable skills and insight to what clients need to prepare them to work on similar projects in their careers.

What skills or technologies will help learners to complete the project?


In order to complete this project, students can self-teach, but it is beneficial to be familiar with:


- Marketing and outreach strategies.


- Presentation design and public speaking skills.


- Research and analysis for identifying potential opportunities.


- Communication and negotiation skills.



Nice to haves for students include:


- Event planning and coordination experience.


- Knowledge of the fitness industry and target audience.

Supported causes
Good health and well-being
About the company

We offer certification programs to help group fitness instructors advance their careers, make more money doing what they love and transform more lives through the magic of Brazilian music, dance, fitness and lifestyle. We just recently launched our first certification program, Brazily Dance. Brazily Dance is Brazilian dance fitness program that's all about boosting confidence and helping you feel amazing in your own skin. We are still really struggling with getting enough visibility for our brand and getting people interested in taking classes with us (either in person or online) or signing up to become instructors (which is the main goal).