The project focuses on assessing the commercial potential of smoked rainbow trout in Quebec and Ontario. It aims to identify consumer preferences and consumption patterns for smoked fish products within these regions. By analyzing market dynamics in both retail and foodservice sectors, the project seeks to evaluate pricing strategies, packaging preferences, and sustainability concerns. Additionally, it will assess the competitive landscape, identifying key producers and distributors, and explore supply chain logistics, including local trout farming and smoking facilities. The goal is to provide strategic insights for producers and investors to make informed decisions about market entry and product positioning.

The project will deliver detailed profiles of wholesalers, retailers, and consumer purchasing behaviors. It will provide insights into effective market entry strategies and current competitors. Additionally, the project will offer recommendations for branding, product differentiation, and sustainability positioning, along with identifying key challenges and mitigation strategies for production and distribution.