Market Viability Study for Smoked Rainbow Trout in Quebec and Ontario

The project focuses on assessing the commercial potential of smoked rainbow trout in Quebec and Ontario. It aims to identify consumer preferences and consumption patterns for smoked fish products within these regions. By analyzing market dynamics in both retail and foodservice sectors, the project seeks to evaluate pricing strategies, packaging preferences, and sustainability concerns. Additionally, it will assess the competitive landscape, identifying key producers and distributors, and explore supply chain logistics, including local trout farming and smoking facilities. The goal is to provide strategic insights for producers and investors to make informed decisions about market entry and product positioning.

Brand Identity Development for GPFED Inc.

GPFED Inc. is a start-up specializing in innovative aquaculture techniques for producing smoked rainbow trout fillets. As a new player in the market, GPFED Inc. needs a strong and cohesive brand identity to differentiate itself from competitors and attract customers. The goal of this project is to create a comprehensive branding strategy that reflects the company's unique value proposition and resonates with its target audience. The project will involve researching industry trends, analyzing competitor branding, and understanding consumer preferences. By applying marketing and design principles learned in the classroom, the team will develop a brand identity that includes a logo, color palette, typography, and brand messaging. This project provides an opportunity for learners to apply their knowledge of marketing, graphic design, and consumer behavior in a real-world context.