Ihtiwin Inc an Indigenous-led education innovation company. seeks to establish a cohesive and professional brand identity that encapsulates its diverse range of services. The project involves creating a main logo for the company, along with four distinct yet connected variations representing its core services: consulting, business school, publishing, and an edtech platform. Additionally, the project requires the development of a comprehensive brand guide that includes typography and a color palette to ensure consistency across all brand elements. The challenge is to design each component so that it can stand independently while maintaining a unified brand family feel. This project provides an opportunity for learners to apply design principles and branding strategies learned in the classroom to create a meaningful and professional brand identity for Ihtiwin Inc.

The deliverables for this project include a main company logo and four service-specific logo variations. Additionally, a detailed brand guide will be created, encompassing typography choices and a cohesive color palette. The brand guide will ensure that all elements are consistent and professional, providing a clear framework for future branding efforts.