AIRPLUS Industrial Corp. is exploring the potential of artificial intelligence to revolutionize its distribution operations. The project involves creating a comprehensive go-to-market report and plan for a new distribution entity, with a focus on leveraging AI for automation.

The primary objective is to identify strategies that utilize AI to streamline processes, enhance efficiency, manage the growth of a distribution channel, and manage day-to-day operations.

This project will allow learners to apply their classroom knowledge of AI, business strategy, and market analysis to a real-world scenario. The ultimate aim is to assess the feasibility of AI managing day-to-day operations, setting the stage for future innovations in the industry. The project will involve market research, competitive analysis, and the development of a strategic plan that aligns with AIRPLUS's long-term vision.

The project deliverables will include a detailed go-to-market report and an actionable strategic plan. The report should cover market analysis, competitive landscape, and potential AI applications in the development of a new distribution business.

The strategic plan will outline steps for implementation, potential challenges, channel recruiting, managing operations, budget, brand, and market growth, and identify metrics for success. The plan should also include a continuous innovation approach.

Additionally, a presentation summarizing key findings and recommendations will be prepared for AIRPLUS stakeholders.