Munjani Jewels, an online jewelry brand, seeks to enhance its digital presence and boost e-commerce sales through a targeted digital marketing strategy. The project involves conducting comprehensive market research and competitor analysis to identify key customer segments. Students will apply their classroom knowledge to develop a cohesive online presence for Munjani Jewels across social media, search engines, and email channels. The goal is to increase brand visibility, website traffic, and online sales by optimizing the website for conversions and creating engaging content. By understanding the digital landscape and consumer behavior, the project aims to build long-term customer relationships and support Munjani Jewels in growing its e-commerce revenue.

Students will deliver a comprehensive marketing plan that includes actionable strategies and performance metrics. The plan will feature creative assets such as social media content, email templates, and search engine advertisements. Additionally, students will provide a detailed report on market research findings and competitor analysis, along with recommendations for website optimization to enhance conversion rates.