Project scope
Categories
Training & development Communications Market researchSkills
communication marketing research leadership market research data analysis data collectionThe goal of this project is to conduct a comprehensive market research survey targeting Human Resource departments across a minimum of 20 organizations or companies.
The primary objective is to gather insights into current HR practices, learning programs challenges, and trends they see with employees 19-35.
The project involves designing a survey that effectively captures relevant data, distributing it to the selected organizations, and analyzing the responses to identify key patterns and insights. This project allows learners to apply their knowledge of survey design, data collection, and data analysis, providing a practical application of classroom learning.
The tasks are closely related and can be completed by a team of learners specializing in business or marketing research. The project is designed to be completed within 80 hours, ensuring a focused and efficient approach.
The deliverables for this project include a well-designed survey questionnaire tailored for HR departments, a comprehensive list of at least 20 target organizations, and a detailed analysis report summarizing the survey findings. The report should highlight key trends, insights, and recommendations based on the data collected. Additionally, a presentation summarizing the findings and recommendations will be prepared for stakeholders.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
There are 2 streams for our work. Both include younger generations ages 19-35. One focus will be on youth entrepreneurs directly and the other with younger employees at work. There are similar challenges faced by an employee and entrepreneurs and that is the gap we intend to fill.
We live in a time of great challenge and change. The recent pandemic has opened gaps in how we work, live, love, do business, treat each other and in how we care for the earth.
It’s not accurate to say that all youth aged 19-35 lack leadership and communication skills, but there are certain challenges that may arise in these areas due to factors such as experience levels, generational differences, and workplace expectations.
Your Big Venture wants to provide youth the soft skills, communication, selling, beliefs, mental wellness, community, empathy, relationship building, public speaking and of course the hard skills to be able to launch successful ventures moving forward.
Our “At Work” stream is more about soft skills and team building, plus communication skills, confidence, resiliency and sales skills.
Our immediate primary research is that youth lack the skills needed to lead, cope and succeed in the workplace. We are working on a “suite” of learning programs to deliver companies to engage, empower and encourage young people to lead.
To close, I want to quote an article in Forbes Magazine...that supports our work.
Younger professionals today are finding it harder to cope with life and work than their older counterparts, according to several recent studies.
Forbes magazine reports that an international study by Bain & Company also found that increasing numbers of Millennial and Gen-Z workers (61%) are stressed, overwhelmed and in danger of burnout at work, compared to 40% of those 35 and above. What are they most worried about? Finances, job security and failing to meet their career goals in the next 10 years were the top stressors.