Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal of this project is to analyze the current offering of Performica and craft a value proposition and brand statement that helps prospective buyers understand the value of Performica. This will involve several different steps for the students, including:
- Researching Performica's current offerings and understanding the value they provide.
- Analyzing customer feedback and reviews to identify areas of improvement.
- Developing a value proposition and brand statement that effectively communicates the value of Performica.
- Crafting a narrative that resonates with prospective buyers.
- Testing the developed value proposition and brand statement with prospective buyers.
- What tasks will learners need to complete to achieve the project goal?
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By the end of the project, students should demonstrate:
- Understanding of Performica's current offerings and value proposition.
- Ability to craft a value proposition and brand statement that effectively communicates the value of Performica.
- Ability to create a narrative that resonates with prospective buyers.
- Ability to test the developed value proposition and brand statement with prospective buyers.
Final deliverables should include:
- A written report outlining the research process and results.
- A value proposition and brand statement that effectively communicates the value of Performica.
- A narrative that resonates with prospective buyers.
- What is the main goal for this project?
-
The main goal of this project is to analyze the current offering of Performica and craft a value proposition and brand statement that helps prospective buyers understand the value of Performica. This will involve several different steps for the students, including:
- Researching Performica's current offerings and understanding the value they provide.
- Analyzing customer feedback and reviews to identify areas of improvement.
- Developing a value proposition and brand statement that effectively communicates the value of Performica.
- Crafting a narrative that resonates with prospective buyers.
- Testing the developed value proposition and brand statement with prospective buyers.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of Performica's current offerings and value proposition.
- Ability to craft a value proposition and brand statement that effectively communicates the value of Performica.
- Ability to create a narrative that resonates with prospective buyers.
- Ability to test the developed value proposition and brand statement with prospective buyers.
Final deliverables should include:
- A written report outlining the research process and results.
- A value proposition and brand statement that effectively communicates the value of Performica.
- A narrative that resonates with prospective buyers.
- How will you support learners in completing the project?
-
Students that engage on this project will partner with our Performica Research Institute leaders to understand the project and iterate to find a workable solution.
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market research and customer feedback analysis.
- Branding and marketing concepts.
- Narrative development.
- Testing and optimization techniques.
Nice to haves for students include:
- Experience with customer feedback analysis tools.
- Experience with marketing and branding software.
About the company
- https://performica.com
- Business & management, Business services, Human resources & recruitment, It & computing
Performica is an industry-leading decision support solution for organizations looking to create organizational cultures that value transparency, fairness and feedback.