Analyze Performica and Craft a Value Prop and Brand Statement

The main goal of this project is to analyze the current offering of Performica and craft a value proposition and brand statement that helps prospective buyers understand the value of Performica. This will involve several different steps for the students, including:- Researching Performica's current offerings and understanding the value they provide.- Analyzing customer feedback and reviews to identify areas of improvement.- Developing a value proposition and brand statement that effectively communicates the value of Performica.- Crafting a narrative that resonates with prospective buyers.- Testing the developed value proposition and brand statement with prospective buyers.

Literature Summary Research Assistant

Our research lab publishes dozens of papers every year to promote projects in our field of research, mostly around People Analytics. Among these papers are systematic reviews of relevant literature, which analyze the progression of research within our field.We would like to collaborate with students to support our literature review process by categorizing papers and summarizing important findings. This allows us to extract and process data more easily.This will involve several different steps for the students, including:Familiarizing themselves with our research and the types of academic papers that we are interested in.Reading studies relevant to our area of research.Applying the categorization scheme to classify relevant studies.Summarizing important results from relevant studies.Bonus steps in the process would also include:Working with researchers to draft a publication based on the results.